Whenever I think of internet marketing (or digital marketing), one of the first companies that comes to mind is Dollar Shave Club. I had never heard of them before...but their videos were making the rounds on the Internet, so, of course, I had to check them out. (If you're easily offended, please skip viewing the video!)
The first video
went viral and the people loved it (27M views)! It literally broke the mold and developed a huge following..and the rest is history. Less than half a decade after it was founded, Dollar Shave Club was acquired for $1 billion by consumer goods giant, Unilever.
The videos were hilarious (and genius). Consumers seemed to be able to relate to them too. While many factors propelled this company's journey from upstart to competitor to unicorn, their creative videos played a huge part in their success. Read their success story
here.
(P.S. I am a member of the Dollar Shave Club...and Mike Dubin was right, they're F**KING GREAT!)
Video marketing is one of the most engaging forms of internet marketing. Videos demand attention by using more of the senses and creating an engaging experience for the viewer. A more engaging experience encourages action, which is the goal of every business. Meeting consumers' needs is necessary to stay competitive in today's market. Creating content that delivers more impact, but takes less time to consume, has increased in importance since the early days of the internet, explaining why video content has become such a powerful marketing tool in internet marketing.
Not every business is going to experience the wild success with their videos that Dollar Shave Club did. The important thing is, millions of users watch videos on literally EVERYTHING you can imagine. People share videos on social media with friends and family.
A great digital marketing plan (that includes video marketing) for your business could be just the thing you need in 2023! Check out these interesting
Internet statistics.
Marketing Angle has developed video marketing strategies and complete internet marketing strategies for a wide variety of businesses, including Non-profit organizations.
- Fast Catch We helped this Western Kansas rancher launch his new product to decrease safety risks in 2022 after he suffered a terrible ordeal while working calves. Using video marketing, social media marketing and website development, we helped this small business get his new invention in front of his target audience with an affordable internet marketing strategy.
What did digital marketing do for this client?
Organic search provided this client the ability to quickly compete in an established market, resulting in numerous sales of his new product.
At Marketing Angle, our team recognizes the individuality of every business and how unique each companies goals can be. We are committed to open and honest conversations about what internet marketing can provide for clients who are ready to learn more about including a digital marketing plan in their budget.
Is internet marketing included in your current budget? If not, there's still time to include one for next year. Let's talk!
We are always excited to talk to new clients and help them with the right strategies to accomplish their goals.
