Much Mo' Marketing

The Fastest Growing Industries in 2026 - And the Marketing Strategies Driving Them

Wed, 18 Feb 2026 16:59:37 GMT

Innovative Growth Strategies for 2026’s Most Resilient Sectors

As we dive into 2026, one thing is clear: growth is happening — but not evenly across all sectors. Some industries are surging forward, propelled by innovation, digital transformation, and shifting consumer behavior.

At Marketing Angle, we don’t just track the trends — we help our clients capitalize on them with data-driven strategies, personalized campaigns, and a deep understanding of what drives growth in today’s market.

Here’s a look at the top-growing industries in 2026 — and how our full-service marketing approach helps businesses within these sectors scale with confidence.

1. �� E-Commerce & Online Retail

Why It’s Growing: Consumers continue to shift online, seeking convenience, personalization, and quick delivery.

Where We Come In:
At Marketing Angle, we design conversion-optimized websites , run multi-channel ad campaigns , and build first-party data strategies that turn clicks into customers. From Shopify stores to enterprise-level platforms, we help e-commerce brands cut through the noise.

✅ Key Services: Paid media management, CRO (conversion rate optimization), email automation, video ads, social media integration.

2. �� AI-Powered Tech & SaaS

Why It’s Growing: AI is transforming every industry, but AI startups and SaaS platforms often struggle with market education and differentiation.

Where We Come In:
We specialize in helping innovative tech companies position their product , generate demand through SEO-rich content , and capture leads via targeted funnel campaigns . Thought leadership, lead nurturing, and high-performance landing pages are key here.

✅ Key Services: Content strategy, demand generation, LinkedIn campaigns, SEO, inbound lead systems, brand messaging.

3. �� Health & Wellness (Digital Health, Telehealth, Fitness Apps)

Why It’s Growing: With an emphasis on personal well-being, health-focused brands are booming — but they need compliant, trust-building marketing.

Where We Come In:
We understand how to balance empathy and data . Our team crafts HIPAA-compliant campaigns that educate, engage, and retain users — from patient acquisition for clinics to retention strategies for wellness apps.

✅ Key Services: Reputation management, localized SEO, email campaigns, patient journey mapping, user engagement workflows.

4. �� CleanTech & Renewable Energy

Why It’s Growing: The clean energy sector is scaling fast, but companies need help making technical solutions accessible to everyday audiences.

Where We Come In:
We specialize in storytelling for impact . We translate complex tech into meaningful campaigns that connect with communities, investors, and policy-makers. Whether you're a solar company or a green startup, we amplify your mission.

✅ Key Services: Brand development, grant-support messaging, community-based marketing, B2B/B2C split targeting, analytics reporting.

5. �� Real Estate & Property Tech

Why It’s Growing: The real estate industry is embracing digital tools — from 3D tours to virtual open houses — and marketing is a huge part of that transformation.

Where We Come In:
We build local authority through Google Business optimization, social media storytelling, and paid campaigns targeting specific buyer personas. Whether you’re a brokerage or proptech platform, we help drive traffic, leads, and closings.

✅ Key Services: Local SEO, listing ads, drone/social video production, automated follow-ups, CRM integration.

6. �� Education & Online Learning

Why It’s Growing: Online learning platforms, certification programs, and educational tools are booming — but also competing for attention.

Where We Come In:
We create value-first content that builds trust and drives sign-ups. From curriculum promotion to alumni engagement, we help education brands grow their reach — and impact.

✅ Key Services: Campaign strategy, lead magnets, funnel design, student retention marketing, email sequences.

How Marketing Angle Helps Growth-Focused Brands Win

No matter the industry, the key to successful marketing in 2026 is personalization, performance, and purpose.

At Marketing Angle, we bring:

✅ Data-Driven Results: We measure what matters — and optimize for real ROI.
✅ Personalized Strategies: No cookie-cutter campaigns here. Every client’s journey is unique.
✅ Full-Service Execution: From web to video, SEO to email — our in-house team covers it all.
✅ Cross-Industry Expertise: We've worked with startups, nonprofits, legacy brands, and everything in between.
✅ Passion for Local Growth: Whether your business is national or rooted in the Midwest, we believe strong communities drive strong economies.

Ready to Grow in 2026?

If your business is in a growth industry — or wants to become one — let’s talk. Our team is here to build a marketing strategy that’s aligned, accountable, and always one step ahead of the curve.

�� Let’s start your strategy session today.

Exposing Bad SEO Vendors: The Backlink & Directory Trap

Mon, 09 Feb 2026 14:18:33 GMT

Do You Know How to Protect Yourself from Bad SEO Tactics?

If an SEO vendor promises “quick wins,” watch what happens next.

The most common shady behavior I see isn’t always obvious on the surface. It’s hidden in what they do with backlinks and directory listings (citations).

Backlinks are links pointing to your website. Some are healthy. Some are toxic. And some are “temporary help, long-term harm.”

Google is very clear that link spam includes things like using automated programs/services to create links and low-quality directory/bookmark links .

So, if your SEO vendor’s “strategy” relies on blasting your business into hundreds or thousands of directories, you need to slow down and ask better questions.

Why Backlinks Matter (and Why Bad Vendors Abuse Them)

Backlinks and citations can influence visibility — which is exactly why bad vendors try to game them.

A few quick stats to keep this grounded:

Ahrefs found 96.55% of pages get zero organic traffic from Google. That’s why people chase shortcuts.
BrightLocal reported 90% of experts say accurate citations are important for local rankings — so citations are real, but they must be done right.
Large correlation studies consistently show backlinks/referring domains correlate with rankings — meaning vendors can “move numbers” fast with spam tactics, even if it’s risky.

Translation: Links matter — so unethical vendors manipulate links.

Say it louder for the people in the back... UNETHICAL VENDORS MANIPULATE LINKS!

The #1 risk: “Directory blitz” SEO – What This Looks Like

Many SEO vendors will:

submit your business to tons of directories
use automation software to do it quickly
show you a report full of “new backlinks” and “new citations”
and celebrate a short-term ranking bump

This can temporarily boost your organic position. It feels like progress.

What happens later (the part they don’t tell you)

When the contract ends, you find out:

you don’t have logins to update those directories
your name/address/phone (NAP) becomes inconsistent
you’re stuck paying them to keep it accurate or paying someone else to untangle it

I’ve dealt with situations where a legacy directory vendor created thousands of backlinks/listings that were extremely difficult to remove or correct, and recovery took a long time. That’s the real cost of “cheap SEO.”

Toxic Backlinks vs. Legitimate Directories

✅ Healthy links and citations usually come from:

real organizations people actually use (Chamber, associations, reputable platforms)
relevant industry websites
genuine partnerships, PR, outreach, and content mentions

�� Toxic links usually come from:

spammy “everything directories”
junk sites with scraped content and thousands of outbound links
“networks” created only to pass link equity
automated blasts of low-quality directory links (explicitly risky per Google’s link spam guidance)

Important Nuance:

Cleaning up toxic backlinks is a good thing, but creating the toxic mess in the first place (or locking you out of the listings) is the vendor problem.

Directory Ownership Horror Story: It Took Us Over a Year to Recover

We’ve seen this play out more than once — and we’ve lived it.

A company hires an SEO vendor and things look great at first. Rankings improve. Reports show “new backlinks” and “new citations.” Everyone’s happy.

But behind the scenes, the vendor is often doing something very specific:

Submitting the business into hundreds or thousands of directories using automation
Creating listings under vendor-controlled logins
Providing no clear master list of where the business was submitted
Leaving the client with no practical way to update or remove those listings later

When the relationship ends, the trap is revealed.
You don’t just lose “SEO help” — you inherit a mess:

Incorrect business info starts spreading (old phone numbers, old addresses, wrong hours)
Low-quality directories keep linking back to your site
Fixing it requires manual cleanup , removal requests, spreadsheet tracking, and months of follow-up

In one case we dealt with, it took over a year to recover and flush out the bad backlinks and directory clutter created by black-hat-style tactics. Not because good SEO is slow — but because cleanup is slow when you don’t control the accounts and the links were created at scale.

Takeaway: If you don’t own the logins and access, you don’t own your online presence. And if a vendor’s strategy can’t be cleanly handed off, it’s not strategy — it’s a dependency tactic .

The 10 Questions That Expose Shady SEO Fast

1. “What will we own if we stop working together?”

Correct answer should include:

All content
On-page optimizations
Landing pages
Data & reports
Access remains in your accounts
Directory access so you can update your OWN listings that they submitted to

�� Red flag: “Some assets are proprietary.”

2. “Which accounts will be under our ownership vs yours?”

You should own:

Domain & DNS
Hosting (or at least admin access)
Google Search Console
GA4
GTM
Google Business Profile

�� Red flag: They insist on creating accounts under their email.

3. “Describe your link-building approach without buzzwords.”

Listen for:

Digital PR
Outreach
Local citations (if relevant)
Content-driven links

�� Red flags:

“Network”
“Guaranteed DA”
“We control thousands of sites”
Exact-match anchor guarantees

4. “Do you remove or control links if a client leaves?”

Only acceptable answer: “We build earned links that remain live.”

�� Any hesitation = walk away.

5. “What does success look like in the first 90 days?”

Good answer:

Technical fixes
Baseline crawl
Content roadmap
Early movement (not rankings promises)

�� Red flag: Ranking guarantees in under 60–90 days.

6. “How do you handle penalties or algorithm updates?”

Good answer:

Preventative practices
Monitoring
Transparency

�� Red flag: “That never happens to our clients.”

7. “What SEO work continues to benefit us after month 6?”

You want:

Evergreen content
Technical foundation
Brand authority

�� Red flag: “Ongoing link velocity is everything.”

8. “Can you show a report with both wins and losses?”

Ethical SEOs show:

Pages that dropped
Keywords that stalled
What they changed in response

�� Red flag: 100% positive reports.

9). “Who actually does the work?”

Good answer:

In-house specialists
Named roles

�� Red flag: White-label mystery teams with no accountability.

10, “What happens if we pause for 3 months?”

Correct answer:

Rankings may stabilize or soften
Nothing breaks
No retaliation

�� Red flag: “You’ll lose everything.”
Download the Directory Ownership Checklist (PDF)

Contract clauses you should require (non-negotiable)

Have this language in writing :

Ownership Clause

“All work product, content, optimizations, and data belong to the client upon payment.”

No Retaliation Clause

“Vendor will not remove, alter, or de-optimize any work after termination.”

Link Clause

“Vendor will not create or remove links intended to manipulate rankings.”

Access Clause

“All accounts remain under client ownership.”

If they resist this → ��

Ethical pricing ranges (reality check)

Typical ethical ranges for small–mid businesses:

Local SEO: $750–$2,000/mo
Content-led SEO: $1,500–$3,500/mo
Aggressive national SEO: $3k–$6k+ (with proof)

�� Cheap SEO often equals dependency tactics or automation spam.

Fast vetting shortcut (my favorite)

Ask them:

“Could another SEO take over this account at any time without disruption?”

If the answer isn’t a confident “yes” , don’t hire them.

If you take one thing from this article, let it be this: good SEO is built on ownership, transparency, and strategies you can keep using—even if you change vendors. We’re committed to helping clients build SEO strategies and overall marketing strategies that work together, so you’re not chasing tactics—you’re building steady growth. If you’d like a second set of eyes on your current SEO, backlink profile, or directory listings, you can reach Marketing Angle at 785-577-2939 or info@marketing-angle.com .

Analytics are Fun! Confirmed Leads are Rent Money.

Wed, 04 Feb 2026 22:43:28 GMT

Vanity Metrics Don't Pay the Bills

If your marketing team walks into your office beaming and says, “Great news — views are up, viewers are up, engagement is up!”, the most important follow-up question is still:

“Has this increased your sales?”

Because here’s the awkward truth we all know but don’t always say out loud:

Vanity metrics don’t pay the rent or the electric bill. Views aren’t invoices. Clicks aren’t contracts. Engagement isn’t a line item on your energy bill.

When Stats Get “Good”… but Business Doesn’t

As marketers, we should celebrate performance data. But the celebration only matters if it’s connected to the thing your business actually runs on: revenue .

And there’s a real risk in chasing numbers for numbers’ sake. Some tactics can inflate impressions, views, clicks, and even followers while doing absolutely nothing for real demand.

I’ve seen too many cases of:

click farms
fake profiles
fake reviews
“inflated” engagement that looks great… until the platform algorithm changes and the whole thing collapses

If it’s not moving your bottom line, it’s not a win. It’s noise.

So… Do Analytics Matter?

Absolutely. Analytics are leading indicators . They tell us:

whether our message is reaching people
whether the creative is working
whether we’re building awareness and interest

For example, in Meta analytics, a 10X increase in organic views typically means your unpaid content is being seen ten times more than its previous baseline or comparable period.

What “Organic Views” Usually Means

Organic views generally come from:

feeds (people scrolling)
Explore discovery
hashtag searches
your profile/page
“viral reach” (the algorithm pushing content because people are liking, commenting, or sharing early)

Why a 10X Jump Matters

A spike like that can signal:

Algorithm favorability: the platform is distributing the post wider because it’s performing early
Efficiency: organic views are effectively “free” distribution
Native advantage: platforms often reward video uploaded directly (vs. shared links)
Paid → organic uplift: sometimes ad engagement spills over into higher organic distribution

That’s real value. But it’s not the finish line.

The Missing Bridge Metric: Confirmed Leads

If you want to keep client relationships healthy (and keep marketing budgets from getting the side-eye), you need a bridge between:

“people saw stuff” → “we made money.”

That bridge is confirmed leads . Not:

“someone clicked”
“we got 37 form fills” (half of which are asdf@asdf.com )
“traffic from places you don’t even sell to”

Confirmed leads are the ones you can point to and say:

✅ real person
✅ fits the target audience
✅ real need
✅ wants to talk / book / buy / get a quote
✅ you can actually contact them

When someone asks, “Is this working?” confirmed leads let you answer with confidence:

“Yes — here are the real opportunities we created.”

Why Repetition Matters (and Why Video Wins so Often)

Marketing is rarely one-touch. The “Rule of 7” has been around forever for a reason: most people need repeated exposure before they take action.

That’s why a strategy built around video (and repurposing video across channels) is so often effective—especially when the content is real.

One example : a client had a ton of authentic GoPro footage. It wasn’t “highly produced,” but it was believable. It showed the product in the real world. That kind of content builds trust faster than glossy hype.

The key isn’t just making video. It’s making video that still has:

a hook (why should I care in the first 2 seconds?)
audio/captions (so people understand it fast—even muted)
clear context (what am I looking at?)
optional music/energy to keep attention

Then comes the real question: How are you using those videos inside a bigger marketing strategy?

Distribution Reality Check: Your Buyer Might Not Look Like Your Follower

In that same type of scenario, the target audience might be men over 50 … but:

women may also buy it for themselves
younger people might influence the purchase (even if they aren’t “writing the check”)

So “who saw it” matters less than:

who actually decides
who influences
where those people spend time
which platforms match the buying journey

What I Want Clients to Start Asking For

If you’re a client reading this: don’t settle for a report that ends at “look at the views.”

Ask for the pieces that connect marketing to revenue:

Confirmed leads generated (and how they were verified)
Lead quality notes (why they’re a fit)
Conversion rates (lead → appointment → sale)
Cost per confirmed lead (not just cost per click)
Sales + marketing feedback loop (what closed, what didn’t, and why)

And if you’re a marketer: bring this proactively . It builds trust faster than any chart ever will.

The Punchline

Analytics are the applause meter. Confirmed leads are the receipts.

Celebrate growth in reach and engagement—then immediately follow it with the question that actually matters:

“Has this increased your sales?”

Because when marketing can clearly point to real opportunities created, the conversation shifts from “prove this works” to:

“How do we scale it?”

And that’s a much better meeting to be in!

If you’re getting great numbers but you’re not seeing sales lift, let’s talk. Send me a DM with your website + what you’re currently running, and I’ll tell you the one metric I’d focus on next.

#MarketingStrategy #MarketingStrategiesForSmallBusiness #MarketingAnalytics #RevenueGrowth

Marketing Angle to Exhibit at FarmCon 2026:

Mon, 15 Dec 2025 15:05:41 GMT

Empowering Rural Brands Through Digital Innovation

If you're attending FarmCon 2026 , be sure to stop by the Marketing Angle booth—where digital strategy meets rural success. As a leading digital marketing agency in Kansas , we’re thrilled to showcase proven marketing strategies designed to help agricultural businesses, rural startups, and nonprofits grow with confidence.

From cow-calf operations to conservation awareness, we’re passionate about using creative digital tools to amplify voices that matter—especially those rooted in America’s heartland.

Why We’re Headed to FarmCon 2026

Held this January in Kansas City, FarmCon is the premier conference connecting agriculture, conservation, and innovation. We're exhibiting to share how our work is making an impact in rural communities and the ag industry at large.

We specialize in internet marketing for agriculture, with a deep understanding of how to reach audiences who value authenticity, results, and resilience.

“We believe in the power of tailored marketing strategies—whether it's helping a family-run startup scale up or supporting nonprofits that protect our natural resources,” says Laura Munsch, Founder of Marketing Angle. “It's about impact, not just impressions.”

Real Results: Success Stories in Rural Growth

We don’t just talk strategy—we implement it. Here are two recent success stories that highlight our approach:

Fast Catch

A calf-catching innovation built for the cow-calf industry.
Marketing Angle developed their digital presence, brand messaging, and engagement funnel from the ground up.
Today, Fast Catch is gaining national recognition for improving safety and labor efficiency for ranchers.

Visit Fast Catch →

Kansas Association of Conservation Districts (KACD)

We partnered with KACD to raise awareness of Groundwater Management Districts .
Through educational video content and community messaging, we helped increase understanding of water conservation across Kansas.

Visit KACD →

Our Full-Service Capabilities

Whether you're launching a product or amplifying your mission, our team offers end-to-end marketing solutions tailored for rural and agricultural audiences:

Website Design & Development
Video Production
Social Media Strategy
Brand Positioning
Digital Ad Campaigns
Content Marketing
Email Marketing
Analytics & Reporting

We serve a wide range of clients—from agribusiness to non-profit organizations—with one goal in mind: measurable growth.

Why Choose Marketing Angle?

Based in Kansas , our roots are rural—and our strategies are scalable.
We use data-driven insights to guide every decision.
We provide custom marketing plans based on your goals, not cookie-cutter templates.
We speak the language of agriculture, conservation, and community impact .

Meet Us at FarmCon 2026

If you're an ag professional, nonprofit leader, or rural business owner looking for a marketing partner who gets your audience, stop by our booth at FarmCon 2026 this January in Kansas City.

Ready to elevate your brand with a trusted digital marketing agency in Kansas? Let’s connect!

Contact: Laura Munsch
laura.munsch@marketing-angle.com
www.marketing-angle.com

Be the Answer: How Generative Engine Optimization (GEO) Puts Your Brand in Front of AI

Mon, 13 Oct 2025 20:07:18 GMT

Why GEO Matters for Your Business

As search continues to evolve, one thing is clear, AI is changing how people find information. Instead of typing short keywords into Google, users now ask full questions to AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and Gemini. That’s where Generative Engine Optimization (GEO) comes in.

What Is Generative Engine Optimization (GEO)?

GEO is the process of optimizing your website and content so that it’s discoverable, referenced, and used by AI-driven search engines and generative platforms.

Think of it as the next phase of SEO, where the goal isn’t just ranking on page one, but being the source AI chooses to feature in its answers.

In short:

GEO helps your business become the answer when customers ask AI tools for advice, recommendations, or local services.

Why GEO Matters for Your Business

Generative engines don’t crawl and rank content the same way traditional search engines do. They summarize, synthesize, and reference. That means your brand needs to signal authority, clarity, and structure to appear in those summaries.

Here’s why optimizing for AI matters:

Visibility Where People Now Search – More users are turning to AI instead of traditional search.
Authority and Trust – AI platforms prefer structured, expert, and credible content.
Competitive Edge – Early adoption means staying ahead while competitors play catch-up.
Better Engagement – GEO ensures your brand’s message aligns with how people ask questions conversationally.

How Marketing Angle Helps You Show Up in AI Answers

At Marketing Angle, we help businesses navigate this shift with clear, measurable strategies that prepare your content for the generative web.

Our GEO Services Include:

Strategic Prompt & Topic Research – Identifying questions AI users are asking in your industry.
Technical Structuring – Optimizing metadata, schema, and page layouts for AI readability.
Conversational Content Planning – Crafting blogs, FAQs, and resources AI can easily reference.
Reputation Signal Management – Strengthening reviews and mentions that influence AI credibility.
Performance Analytics – Tracking where and how your content appears in AI-driven results.

Simple Ways to Start Improving Your GEO Presence

Even small adjustments can improve your visibility in generative search:

Write content that answers specific, conversational questions .
Use structured data and clear headings .
Keep information fresh and trustworthy . AI engines value current, expert content.
Include FAQs that mirror how people naturally ask questions.
Build a consistent digital footprint , from your website to local listings.

The Future of Search Is Generative

Traditional SEO will always matter, but GEO ensures your brand stays visible as AI takes center stage. Businesses that adapt now will benefit from early authority, stronger visibility, and a front-row seat in the next era of digital discovery.

Ready to Be the Answer AI Chooses?

Marketing Angle can help your brand:

Increase visibility in generative search results
Build credibility through AI-ready content
Stay ahead of digital trends that shape tomorrow’s search

Learn more about how our Generative Engine Optimization services can help your business grow.

Designing a Convention or Event Marketing Logo That Works Everywhere

Wed, 03 Sep 2025 15:44:28 GMT

What to Know Before You Start Designing a Logo

Creating a logo for a convention or event marketing isn’t just about looking cool — it’s about building trust, capturing attention, and ensuring that your brand shines across every platform, from stage screens to embroidered polos.

Whether you're organizing a regional conference, nonprofit fundraiser, or industry trade show, a strong, versatile logo is foundational. Here's how to make sure your design delivers, and how tools like Hatchwise and AI (hello, ChatGPT !) can streamline the process.

Start With Strategy: Ask the Right Questions

Before diving into design, we always recommend starting with these key questions:

Where will the logo appear? Think beyond your website. Will this logo be embroidered on staff shirts? Printed on massive banners? Shared in social media profile pics? Your design needs to be versatile across digital and physical formats.

How many colors should it have? Every color can add complexity and cost. Embroidery, for example, is more expensive and less readable with too many colors. Stick with a clean, bold palette.

Does it work in black & white or reversed? Great logos are adaptable. Test your logo in grayscale and against dark backgrounds. Will it still be recognizable and strong?

How clean is it? A logo blown up on a projection screen will highlight every little detail and not always in a good way. Avoid overly complex line work that might clutter the message.

Design & Technical Considerations You Can't Skip

A solid logo must look good and be technically sound. Here’s what we look out for:

File format matters: Logos designed in RGB (for screens) need to be converted to CMYK (for printing). If you're not careful, your colors might print totally different from what you see on screen.
Think inclusively — colorblind friendliness: Your color choices should maintain contrast and clarity for all users. There are free tools available that simulate colorblind vision — worth checking before you finalize.
Fonts and licensing: Don’t just grab any font from the internet. We guide our clients to use licensed fonts from platforms like MyFonts or public domain options. This protects your brand from unexpected legal headaches.
Do you have the rights to your graphics? Whether using AI-generated art, hiring a designer, or sourcing from platforms like Hatchwise, always confirm you have commercial rights to every element of your logo.

Don’t Forget Digital Optimization

Your logo will be everywhere — your website, Instagram bio, email signature, mobile app icon. For that reason:

Create a social-friendly profile version that scales well down to 1” or less. We recommend also creating a Favicon version (16x16px) for browsers.

Simplify for scalability: The most memorable logos (think Nike, Apple, TED) are simple. Avoid fine lines, overly detailed graphics, or multiple small elements that won’t scale well.

Using Tools Like Hatchwise and AI to Jumpstart the Process

At Marketing Angle, we often use collaborative platforms like Hatchwise to crowdsource creative ideas quickly. Pairing these designs with AI assistance (like ChatGPT) allows us to refine concepts fast, ensuring both creativity and consistency.

But tools are just tools — your success lies in having a strategy-led, professionally guided design process.

Why This Matters for Your Convention

Your logo is often the first impression people have of your event or organization. It sets the tone. It shows professionalism. And most importantly, it builds recognition and trust.

We help local organizations, nonprofits, and businesses create logos that work hard — across every channel, platform, and product. From embroidery to Instagram, we make sure you’re covered.

If you’re ready to create a logo that represents your mission with clarity and impact, Marketing Angle is here to guide you every step of the way.

FAQs: Logo Design for Conventions & Events

What makes a good convention logo design?

A great convention logo is simple, scalable, and versatile. It should be legible on a large screen, clear when embroidered on apparel, and adaptable across print and digital platforms. Focus on clean lines, limited colors, and a design that works well in both color and black & white formats.

Can I use free fonts or images in my logo?

Only if they’re properly licensed. Many "free" fonts or graphics are not approved for commercial use, which can lead to legal issues down the road. We recommend using licensed fonts from trusted platforms like MyFonts or sourcing artwork with full commercial rights — especially if you're using design contests or tools like Hatchwise.

Why does my logo look different when printed?

This is usually due to color format differences — screens use RGB, while printers use CMYK. If a logo is designed in RGB and not properly converted, colors may appear dull or off when printed. Always ensure your designer provides CMYK-ready files for print and RGB versions for digital use.

Mission in Motion: Strategic Marketing That Elevates Non-Profits

cadie.abdo@marketing-angle.com (Cadie Abdo) — Mon, 30 Jun 2025 16:06:35 GMT

Helping Non-Profits Do More, Reach More, and Make a Bigger Impact

At Marketing Angle, we pride ourselves on bein g a full-service marketing agency with a deep commitment to helping organizations grow and thrive. One of the areas we're most passionate about is supporting non-profits. From grassroots organizations to state-level agencies, we've been honored to partner with a wide variety of mission-driven clients over the years.

Get a taste of the meaningful work we do with our non-profit partners and share the strategies behind their successes. Let's see how we can help your organization do the same!

Purpose-Driven Partnerships That Deliver Results

We understand that non-profit organizations c ome in all shapes and sizes, each with unique goals and challenges. That’s why we take a personalized approach to every project.

We've partnered with a range of organizations such as the Kansas Grazing Lands Coalition (KGLC) , Ellsworth Economic Development Coalition , Ohio Department of Children and Youth , Kansas Association of Conservation Districts (KACD) , Ellsworth Medical Auxiliary , St. Johns Lutheran Church , Tallgrass Legacy Alliance , Kansas Rural Center , Kansas Leopold Conservation Award , and SAVE Farm .

Our work with these groups has helped them increase visibility, improve internal processes, and connect more deeply with their communities. If you're searching for affordable marketing services for non-profits or wondering how to promote a non-profit online, we can help.

Marketing That Creates Meaningful Change

Here are just a few examples of how we've helped our non-profit partners bring their missions to life:

Faced with the challenge of connecting with diverse audiences more effectively, the Ohio Department of Children and Youth partnered with us to revamp their communication strategy.
Techniques used: audience analysis, multi-channel content development, and targeted outreach.

Looking to increase visibility and raise funds, the Ellsworth Medical Auxiliary launched a community-focused Color Run event with our support.
Techniques used: event branding, community outreach, and social media promotion.

In need of capturing the energy and message of their annual convention, the Kansas Rural Center brought us in to produce dynamic video content.
Techniques used: videography, scripting, social media snippets, and post-event engagement.

To tell the powerful story of a veteran's journey, SAVE Farm partnered with us for compelling visual storytelling.
Techniques used: storytelling strategy, video interviews, and digital distribution.

Struggling with training consistency, KACD needed onboarding materials for new district managers.
Techniques used: document design, training modules, and digital distribution.

Facing low attendance at their youth camp, KGLC worked with us to launch a strategic campaign that turned things around.
Techniques used: social media advertising, content creation, website enhancements, and event registration management.

The power of strategic marketing lies in its ability to elevate your mission. Whether it was organizing a vibrant color run to boost community engagement for Ellsworth Medical Auxiliary, creating compelling video content at the Kansas Rural Center convention, or sharing a heartfelt veteran success story for SAVE Farm, we help our clients bring their stories to life in ways that resonate.

We also understand the importance of internal capacity building. For example, we worked with KACD to create onboarding materials for district managers, ensuring new leaders are equipped and confident from the start.

End-to-End Solutions for Non-Profit Growth

Marketing Angle offers a comprehensive suite of services that can transform how your non-profit communicates and operates. From website design for non-profit organizations and managing event registrations, to designing impactful logos, running targeted ad campaigns , optimizing social media, and crafting email newsletters , we do it all with your mission in mind!

If you’ve struggled with visibility, engagement, or simply having the time to manage digital outreach, we’re here to ease that burden. Our work with organizations like KGLC and KACD has involved managing everything from agriculture workshops and conventions to youth camps and leadership academies.

A Success Story That Speaks Volumes

Take the Kansas Range Youth Camp by KGLC, after 50 years of being a summer camp for ag-focused teens in Kansas, the Kansas Range Youth Camp was in danger of being discontinued due to lack of attendance. Within our partnership with them, we began to develop a tailored marketing strategy, complete with social media ads, engaging content, and a streamlined online registration system. The result? For the past three years, the camp has reached maximum capacity! Now that’s the power of the right marketing partner.

Let’s Make a Difference Together

Our Non-Profit Blog Series is just beginning, but our passion for supporting community-centered organizations runs deep. As we continue to share more client stories and non-profit SEO strategies , we invite you to envision how we could do the same for your organization.

If you're ready to expand your reach, engage your community, and grow your impact, let's start a conversation .

Because when non-profits thrive, communities flourish!

Lights, Camera, Talent! Why Your Next Company Event Is the Perfect Time to Film a Recruiting Video

Mon, 02 Jun 2025 22:04:52 GMT

Turning Company Culture into a Visual Asset

When it comes to attracting top talent, few tools are as powerful as a well-crafted recruiting video . Why build a whole Hollywood set when your company event already has the stars, the buzz, and free snacks? At Marketing Angle, we believe in piggybacking with style—your convention or annual event already has the laughter, leadership pep talks, awkward dance moves, and spontaneous high-fives. These occasions naturally capture your people, energy, and values – all the raw ingredients for a compelling recruiting story. We’ll just show up, hit record, and capture the magic. It’s like a recruiting video wrapped in a party—no fake smiles or rented plants required. Capture the magic of your next event —without the Hollywood price tag!

Why Events Are a Goldmine for Recruiting Content

Authenticity Happens Naturally
Company events are when people are relaxed, engaged, and genuinely interacting. There’s no better time to capture your workplace culture in action. Whether it’s a training breakout, networking mixer, or awards ceremony, moments of collaboration and celebration make for authentic, unscripted footage that shows prospective hires exactly what it's like to be part of your team.
The Right People Are Already There
From executives to interns, events bring together employees from different departments and levels. That means you can interview a wide range of voices and perspectives in one location, without scheduling a dozen separate shoots. This cross-section of your workforce brings depth and credibility to your recruiting message.
Your Brand is on Display
Annual conventions often include branded signage, presentations, company gear, and polished settings that show off your organization in its best light. Rather than building a set or designing a background, you already have one—plus the buzz and energy to go with it.

At your event, Marketing Angle will capture everything that makes your team shine—authentic employee testimonials, candid behind-the-scenes moments, high-energy collaboration, and those unscripted laughs that can’t be staged. We’ll highlight your leadership’s vision, your culture in action, and the real reasons people love working there. It’s not just video—it’s your brand’s personality, purpose, and people all coming to life on screen.

What Will Be Captured at the Event?

Below are a few things that make for great recruiting footage at a company event:

Employee testimonials: Ask questions about their roles; what they love about working there and how they’ve grown.
Candid b-roll: Shots of team collaborating, enjoying meals, attending sessions, or laughing together.
Keynote soundbites: Let leadership share the company vision and values directly.
Awards or recognition moments: These showcase appreciation and employee success.
Team-building activities: Capture moments that highlight culture, inclusion, and fun.

Marketing Angle’s Pro Tips for Getting It Right

Plan ahead: We’ll collaborate with you to build a simple shot list and interview schedule that fits seamlessly into your event flow—no stress, no micromanaging.
Keep it light: Our team rolls in with minimal gear and maximum flexibility, so we stay behind the scenes while capturing all the magic happening in front of it.
Think multi-use: One event = endless content. We’ll craft footage that fuels multiple recruiting videos tailored to different roles, departments, and campaigns.
Capture diversity: We make it a priority to feature a wide range of voices, backgrounds, and teams—because real culture is inclusive, and great talent wants to see that.

Annual events are more than just a celebration - they’re a strategic moment to show future talent what makes your company special. When your people are together, your mission is in motion, and your culture is thriving, you have the perfect setting to produce content that inspires, engages, and recruits.

So next time the company calendar fills with a big event, don’t just think about name tags and sign-up sheets...think about camera-ready culture. It might just be that your next best hire is waiting to hit play on a great recruiting video .

Show, don’t tell. Let future talent see the real you! The best candidates aren’t just reading job posts, they’re watching for signs of real culture. Let’s give them something worth watching. Schedule a quick call to explore your video options with Marketing Angle.

The Power of Conversation: How Interviews Elevate Content Marketing

Mon, 14 Apr 2025 16:26:48 GMT

The Value of Interview Style Videos for Content Marketing

Marketing agencies operate like skilled storytellers, weaving together diverse forms of content – videos, blog posts, social media snippets, and more – to craft compelling narratives for their clients.

At Marketing Angle, video content plays a pivotal role, offering an immersive and engaging experience to captivate the target audiences of our clients and boost their brand visibility. We integrate interviews, testimonials, product demos, and thought leadership videos into our broader strategies for clients, ensuring that each piece serves a purpose – whether it’s to inform , entertain, or drive conversions . By repurposing and distributing content across multiple channels, we maximize reach and impact, helping businesses stay relevant and connected with their audience in an ever-evolving digital landscape. Have you been considering a content strategy that integrates video marketing? It can be a game-changer!

Interview-style videos are a powerhouse for content marketing, offering a mix of authenticity, engagement, and authority. Here’s why they can be so effective:

Authenticity & Trust – Viewers tend to connect more with real conversations rather than scripted promotions. Interviews allow businesses to showcase genuine insights, making their brand feel more approachable and credible.
Thought Leadership – Featuring industry experts, influencers, or even internal leaders in interviews positions your brand as a knowledgeable source in your field. This can build authority and strengthen your reputation.
Engagement & Storytelling – Interviews often feel conversational and dynamic, making them more engaging than static marketing videos. They allow for storytelling, personal anecdotes, and deeper discussions that resonate with audiences.
SEO & Shareability – A well-executed interview video with relevant keywords, transcriptions, and strong messaging can boost search rankings. Plus, compelling interviews are highly shareable on social media.
Content Versatility – One interview can be repurposed into multiple forms of content: blog posts, social snippets, podcasts, and even email campaigns, maximizing your marketing efforts.

Have you considered using interview videos in your content strategy? If so, we’d love to help brainstorm creative marketing angles for them!

Teaming up with Marketing Angle for event planning or event marketing ensures you maximize every opportunity to create engaging content, capturing thought leadership interviews and dynamic brand moments that elevate your visibility and credibility.

Marketing Angle understands that every dollar in a client's budget matters. That’s why we make the most of high-value opportunities—like conventions and client events—where industry thought leaders are already gathered. Rather than scheduling costly separate shoots, we can help you strategically plan interviews in advance, ensuring we capture insightful conversations without stretching resources.

With efficiency in mind, Marketing Angle can help you plan for available spaces at these events, transforming private areas into polished interview settings with professional backdrops, sound and lighting. This approach allows us to deliver high-quality video content that elevates your brand presence while staying within budget. By combining smart planning with creative execution, we can help you turn fleeting moments into lasting content that resonates.

Interview-style videos are more than just content—they’re a powerful tool for building authenticity, engagement, and credibility. With Marketing Angle’s strategic approach, brands can leverage key moments at events or conventions to capture thought-provoking discussions and expert insights without breaking the budget.

Our ability to plan, execute, and deliver high-quality video content ensures that businesses make the most of their marketing efforts, turning conversations into compelling narratives that resonate with audiences. Whether it’s boosting brand awareness, driving engagement, or positioning your business as an industry leader, Marketing Angle helps transform interviews into impactful stories that leave a lasting impression.

Ready to amplify your brand? Team up with Marketing Angle to bring your vision to life.

Mastering Event Success: The Ultimate Event Planning Checklist

Thu, 06 Mar 2025 20:51:35 GMT

Ensure Flawless Execution with Every Detail Covered, From Start to Finish

Planning an event or convention without a checklist is like trying to bake a cake without a recipe—sure, you might end up with something edible, but it’s probably not going to be pretty, especially if your talent in the kitchen is anything like mine. A checklist ensures you don’t forget the important stuff (like, you know, a venue or food for the attendees) and helps you stay on track as you juggle speakers, schedules, and a million other details. So, grab that checklist and let’s make sure your event tantalizes the tastebuds of every attendee, vendor, speaker and industry professional in attendance!

The Importance of an Event Planning Checklist

An event planning checklist is crucial because it keeps you on-task and organized, ensuring no critical details are missed. It paves the way to smoothly execute a successful event by providing a way to track progress, prioritize tasks, and manage all aspects of the planning process (and alleviates the stress associated with worrying about what you forgot in the days before the event…it’s truly the stuff of nightmares and panic-attacks).

A good event checklist provides:

Guarantees that all necessary aspects of the event are considered, from speaker arrangements to catering, registration and technical setups
Time management; helping you maintain a timeline and deadlines for each task
Stress reduction, by systematically addressing all elements, so you can avoid last-minute scrambling
Improved communication between team members involved in the planning process
Budget control, by outlining costs associated with each aspect of the convention
Contingency planning; by allowing for the identification of potential issues and a backup plan to address them

Non-profits and businesses host events and/or conventions in their industry to foster networking, share knowledge, and drive innovation. These events provide a platform for professionals to exchange ideas, explore new trends, and discuss challenges facing their sector. For businesses, events and conventions also serve as a valuable opportunity to showcase products or services, build brand recognition, and forge strategic partnerships. Non-profits can use events to advocate for their causes, raise awareness, and connect with potential donors or collaborators. Ultimately, these gatherings help strengthen industry communities and drive progress in both the for-profit and non-profit sectors.

Don’t forget to add event marketing to your checklist, for added benefits before, during and after the event!

Pre-Event Marketing:

Define Your Target Audience
Identify who should attend: industry professionals, students, sponsors, etc.
Create an Event Website or Landing Page
Include essential details: date, location, speakers, agenda, and registration info.
Optimize for mobile devices.
Develop a Content Calendar
Plan out key messaging, blog posts, and social media updates leading up to the event.
Design Event Branding
Create logos, graphics, and other visuals to keep your branding consistent across channels.
Email Campaigns
Send out a series of email invitations, reminders, and event updates.
Segment your list to tailor messages (attendees, sponsors, speakers).
Leverage Social Media
Create event hashtags and encourage attendees to share their excitement.
Post regularly on all relevant platforms (LinkedIn, Twitter, Facebook, Instagram).
Utilize countdowns, sneak peeks, and speaker spotlights to build anticipation.
Collaborate with Influencers & Industry Leaders
Partner with speakers, influencers, and thought leaders to promote your event.
Offer them special incentives to share on their networks.
Secure Media & Press Coverage
Reach out to industry publications, blogs, and media outlets for event coverage.
Offer media passes or interviews with high-profile speakers.
Offer Early Bird Registration or Discounts
Create urgency by offering limited-time discounts to early registrants.
Sponsor Promotions
Promote your sponsors via social media, email blasts, and on your website.

During the Event:

Live Social Media Updates
Share live updates, quotes, and behind-the-scenes photos/videos.
Get attendees involved with a photo-sharing app
Encourage attendees to post about the event with your official hashtags.
Create Interactive Content
Post polls, Q&A sessions, or live-stream keynote speeches to engage the audience online.
Event App or Event Hashtag
Create or promote an event app for attendees to stay connected and informed.
Track conversations with your event hashtag and re-share attendee content.

Post-Event Marketing:

Post-Event Content
Share event recaps, highlights, and photos/videos of the event.
Create blog posts or videos with key takeaways or best moments from the event.
Email Follow-ups
Send thank-you emails to attendees with links to recorded sessions, speaker slides, or exclusive offers.
Share Testimonials & Case Studies
Collect testimonials from attendees, speakers, and sponsors to use for future marketing.
Feedback Surveys
Send out surveys to gather feedback and make improvements for next time.
Post-Event Social Media Campaign
Keep the buzz going with post-event content, re-sharing attendee experiences.
Analyze Marketing Results
Review the performance of your campaigns: open rates, social media engagement, registrations, etc.
Create a Wrap-Up Report
Summarize the event's success to share with stakeholders, sponsors, and future attendees.

Download a basic event checklist and make it your own today.

Event planners can elevate their events by partnering with Marketing Angle, much like a top chef teaming up with a skilled sommelier to create the perfect pairing. Marketing Angle brings a blend of creativity and strategy to the table, offering expert event marketing services tailored to the event’s unique goals. Whether it’s crafting a captivating social media campaign, designing attention-grabbing promotional materials, or executing targeted outreach, our team knows exactly how to build anticipation and drive engagement. Together, event planners and Marketing Angle can deliver an unforgettable experience, both behind the scenes and in the spotlight.

Content Sharing at Events or Conventions

thalia.ramirez@marketing-angle.com (Thalia Ramirez) — Wed, 05 Mar 2025 22:37:02 GMT

Live in the moment while capturing your event from every angle!

"We should have taken a picture!" —how many times have you said or heard that? Or maybe you did take photos, but later had no idea whose phone they were on? Capturing moments ensures those memories don’t fade, giving your future self the chance to relive and share them.

One of the best parts of a great event is looking back at all the pictures and reminiscing about the fun. Events, Trade Shows and Conventions thrive on engagement, networking, and creating lasting memories. A great way to enhance these events is by using photo-sharing apps that allow attendees to capture and share high-quality images in real time. If you're in charge of planning, you’re often so busy running the event that you barely have time to appreciate it. So why not let attendees take charge of capturing the fun and the result of your hard work for you?

Instead of relying on social media platforms like Facebook, which often degrade image quality, dedicated photo-sharing apps ensure crisp, clear photos while offering extra features like customization, printing, and live slideshows. With plenty of budget-friendly options available, these apps make it easy to collect and share event photos, creating a valuable resource for future promotions.

Let’s explore some of the best apps to use at your next event!

Simple Booth

Simple Booth is an intuitive app that offers a seamless way for attendees to take high-quality photos. Key features include:

A variety of fun filters to enhance images
A guest book where attendees can leave messages alongside their photos
The ability to print photos instantly, creating instant keepsakes for attendees This app is ideal for trade shows and conventions where branded takeaways and interactive photo experiences add value.

Fun Event App

Fun Event App provides a versatile solution for event photography with customizable features.

Personalized templates to align with branding or event themes
Background removal, allowing for creative and professional-looking images without the need for a green screen
Social media integration, making it easy for attendees to share their moments across multiple platforms This app works well for corporate events, product launches, and brand activations where professional-looking photos enhance engagement.

Guest Pix

Guest Pix is an excellent choice for events where user-generated content takes center stage. Features include:

Unlimited uploads of photos and videos from attendees
A live slideshow feature that allows organizers to display real-time event images on screens throughout the venue
A centralized hub for all event photos, making it easy to curate and preserve memories This app is perfect for large conventions and networking events where a collective photo experience adds to the energy of the occasion.

Kululu

Kululu is a free and simple option for sharing event photos without compromising quality. Key benefits include:

Easy sharing among guests
The ability to create and display slideshows This is a great choice for budget-conscious events that still want an interactive and engaging photo-sharing experience.

We recently used Kululu at the Kansas Agriculture Conservation District’s Annual Convention and found it to be an invaluable tool. By designing a simple flyer with a QR code for attendees to scan and upload their photos, we effortlessly collected over 400 high-quality images. While our small team can't be everywhere at once, this ensured us we wouldn't miss an angle! These photos became a valuable asset for social media engagement and future event promotions, helping us showcase the energy and success of the convention.

The Value of Dedicated Photo Sharing Apps

Unlike Facebook and other social media platforms that compress images and reduce their quality, these photo-sharing apps ensure that images remain sharp and vibrant. They also provide added benefits like branding opportunities, interactive experiences, and the ability to instantly print or display images.

By incorporating these apps into your convention or trade show, you can boost attendee engagement, create shareable content, and leave a lasting impression with high-quality event photography!

Need more ideas convention marketing ideas? Check out our blog, " What Are You Forgetting? Planning A Convention or Trade Show ," where we share insights from our experience on what it takes to create a successful event. Our team specializes in strategic event marketing , boosting attendance and brand visibility through targeted campaigns, creative content, and seamless logistics management. We work closely with clients to customize each event, using our expertise to maximize impact and deliver an excellent experience.

Whether you need full-scale event marketing management or just a little extra support, we’re here to help. Explore our past work to see how we bring events to life online, and let’s chat about how we can make your next convention or trade show a success! Call us today.

What Are You Forgetting? Planning A Convention or Trade Show

Thu, 13 Feb 2025 23:02:15 GMT

"Don't Miss a Beat: Utilize Your Time At Convention to Gather Future Promos and Content!"

So, you're planning a convention or trade show, huh? Congratulations on diving into the world of logistics, décor, and a thousand tiny details you never thought you'd need to worry about. You’ve got the speakers, the booths, the swag bags—wait... do you have enough coffee? What about the Wi-Fi? The power outlets? Have you triple-checked the location of the bathrooms? If you’re not wondering about at least five things you’ve forgotten, are you even really planning a convention? Let's see if we can catch the one or two things that may slip through the cracks, shall we?

During my years of managing Trade Shows and Conventions, it was imperative to create a standard checklist that included every little thing that I could possibly forget…weird little things like safety pins (for clothing emergencies), extra batteries, and a small first-aid kit. (I don’t think I EVER attended a trade show or convention where I didn’t require a band-aid during set-up or tear-down of a booth!)

Not only are the trivial things important, but have you considered other ways you could improve your event by creating a more effective and engaging conference for your attendees and sponsors?

Give Your Sponsors Some Love

Promoting your sponsors at a convention is like showing off your cool friends at a party. They're the ones who made it all happen, and if you don’t give them a shout-out, it’s like hosting a pizza party and forgetting to tell everyone who brought the pizza! Plus, sponsors love to see their logos splashed everywhere - it's their moment to shine, like the stars they are. So, give them the love they deserve, and they might just keep bringing the pizza... or, you know, the funds for next year’s convention!

At a recent convention that Marketing Angle was hired to promote, we produced short (1-2 minutes) videos with as many vendors as possible. With minimal equipment, literally an I-Pad with a mic, we assigned one person to visit each vendor booth to shoot a short video of them telling everyone about their business! They were easy to capture, required little to no editing, and we posted them on our client’s social media platforms giving us an uncomplicated way to “spotlight” their businesses and show our appreciation after the convention was over.

Don’t Forget About Future Promotions

Taking advantage of the opportunity to get pictures and video for future promotions is one of the things that may be forgotten if it’s not on a checklist! Hosting a convention or trade show is like having the ultimate backstage pass to a highlight reel for your future promos! Take those photos and videos - capture every awkward selfie, every high-energy moment, and even that one attendee who somehow ended up with three name tags. You’ll be sitting pretty with fresh content for social media and future promos, and trust me, your future self will thank you when it’s time to make the next convention look even more fabulous. Plus, who doesn’t want to look back and laugh at the epic moments, like that time someone accidentally photobombed the keynote speaker? Perfect material for next year’s marketing!

Make sure you take the time when planning your convention or tradeshow to assign these important tasks in advance. Once the convention starts, it’s hard to plan on the fly.

Other Opportunities You Don’t Want to Miss

Conventions and Trade Shows are usually well attended by Board members, Employees, and other important people in the industry. It’s a perfect opportunity for you to hire a professional photographer and get some professional photos taken during the event of award winners, Board Members, and employees.

Whether it’s a conference, convention, trade show or special event, planning is key to its success!

Below are a few tips:

Start your planning process early (4-6 months for new events)
Establish clear, quantifiable goals (grow attendees, grow vendors, establish your organization as an authority in your industry)
Define your audience (who is your ideal attendee?)
Gather insights from previous attendees (survey previous attendees for topics, hot-button issues, or speaker suggestions)
Craft a multi-channel marketing plan (email campaigns, social media posts, event details on website, newsletters, get speakers/prominent attendees to share on their social media)
Create a reasonable budget and stick to it (shop around for major costs; venue, equipment rentals, catering, etc.)
Build an event agenda
Highlight your sponsors effectively
Have a backup plan in case something goes wrong (create a plan to combat the many issues that typically go wrong…log in issues, microphones not working, presentations not loading, etc.)

Marketing Angle offers expert services in planning, promoting, and managing conventions and trade shows for clients, ensuring a seamless and impactful experience. With a strategic approach, we handle everything from initial concept development to executing targeted marketing campaigns that boost attendee engagement and brand visibility. Our team works closely with clients to tailor each event, leveraging our experience and creative strategies to maximize success. Whether it's managing logistics, creating engaging content, Marketing Angle is your trusted partner for executing conventions that leave a lasting impression.

If you’re looking for someone to handle it all or just lend a helping hand, we’d love to talk with you about your next convention, trade show or event. Call us today.

Utilizing YouTube Demographics Data Effectively for Targeted Advertising

Mon, 10 Feb 2025 14:19:31 GMT

Get the Most Out of YouTube Demographics Data

Is It Worth Using YouTube?

YouTube is one of the most powerful platforms for digital marketing , with over 2 billion logged-in monthly users worldwide. For businesses looking to reach a specific audience, utilizing YouTube’s detailed demographics data can significantly enhance the effectiveness of their ad campaigns. By targeting ads to specific age groups, genders, locations, and interests, advertisers can ensure their content resonates with the right viewers.

Here’s how leveraging YouTube demographics data can capture the interest of a certain demographic:

Improved Targeting Accuracy
YouTube offers rich insights into the demographics of its users, including age, gender, location, and even devices used to watch content. This allows advertisers to create highly tailored ads that are more likely to capture the attention of their target audience. Instead of wasting ad spend on irrelevant viewers, businesses can focus on those who are most likely to engage with their brand.
Increased Engagement
When ads are shown to the right demographic, they tend to generate higher engagement rates. YouTube users are more likely to interact with ads that reflect their interests, needs, and preferences. With well-targeted campaigns, businesses can boost click-through rates (CTR), video views, and overall conversions, increasing the return on investment (ROI) for advertising spend. A good click-through rate for YouTube videos is generally between 2% and 10%.
CTR can vary depending on several factors:
- Video length : Longer videos may have a lower CTR
- Topic : The topic of the video may affect its CTR
- Thumbnail quality : The quality of the video's thumbnail may affect its CTR
- Audience engagement : How engaged the audience is with the video may affect its CTR
- Niche : The niche of the video may affect its CTR
What does a good CTR mean?
- Low CTR : A CTR below 2% may indicate that the video isn't compelling enough
- Average CTR : A CTR between 4% and 6% may indicate that the video is doing well
- High CTR : A CTR above 10% may indicate that the video is highly engaging
Enhanced Customer Insights
YouTube’s demographic data helps advertisers gain deeper insights into their audience’s behavior, including the type of content they watch, their geographic location, and the devices they use. This information can guide future content creation and ad strategy, allowing brands to optimize their messaging and improve customer experience.
Optimized Budget Allocation
By targeting specific demographics, businesses can allocate their ad budgets more efficiently. Instead of casting a wide net, they can direct resources toward the groups most likely to convert. This focused approach maximizes the impact of every advertising dollar spent.
Better Ad Performance Metrics
With YouTube’s robust analytics, advertisers can track how their ads perform among different demographic groups. By analyzing metrics such as view rates, watch time, and engagement, businesses can refine their campaigns in real-time, ensuring they continue to reach the most relevant audience and adjust to changing viewer behaviors.

At Marketing Angle, we have a very diverse clientele. A couple of our clients are in very niche industries, as well as, rural locations. When they needed help recruiting qualified applicants to apply for jobs in their facilities, we were excited to put our knowledge to good use for them. Knowing that their target audience was younger males between the ages of 18-34, we utilized data from https://www.statista.com/ to determine the best platforms for targeting their demographic.

We also used age demographic data to decide which platforms would be most productive for our clients’ budget while reaching their target audience.

We utilized YouTube’s demographic data to craft video ad campaigns specifically targeting younger male viewers. By analyzing age, interests, and viewing behaviors, we were able to tailor content that resonated with this demographic’s preferences. Leveraging real content, featuring employees and their stories, as well as creatives that featured their work family, we developed ad campaigns and YouTube videos designed to increase engagement and drive action. The targeted approach not only ensured higher relevance but also boosted the effectiveness of our ads by delivering content directly aligned with the interests and lifestyle of the audience.

How to Understand the YouTube Demographics of Your Target Audience?

YouTube is more than just a social media site; it’s a giant in the content world, influencing culture and serving as a critical platform for sharing ideas globally. Given its vast audience of over 2 billion monthly users, knowing who watches your videos is key. This knowledge helps you create content that specifically appeals to your audience, leading to better engagement, more subscribers, and a higher return on investment (ROI).

To make the most of your YouTube channel, dive into YouTube Analytics. This tool shows you who’s watching your videos, covering their age, gender, where they’re from, and even the device they’re using. Here’s how to use this info:

Age Distribution

You must know your audience’s age. Younger viewers might like fast-paced, funny videos, while older ones might prefer detailed analysis.

Gender Representation

Take the time to understand the gender breakdown. This helps tailor your tone and topics to better connect with your audience.

Geographical Insights

Take where your viewers are from into account. This can influence when you post videos and include specific references that resonate with your audience.

Device Preferences

Keep in mind the devices your audience uses to engage with your content. Then, you can design your content for different screen sizes, ensuring it looks good on any device.

Traffic Sources

Find out how viewers find you. Knowing if they come from searches or external links helps you focus your promotional efforts.

Engaging with Data and Trends

Beyond demographics, pay attention to:

Viewer Retention : See when people stop watching to improve your content.
Watch Time and Session Duration : Aim for content that keeps viewers on YouTube longer.
Interaction and Engagement : Likes, comments, and shares show what content works best.

Personalize Your YouTube Content

With demographic insights, you can personalize your content for your target audience. For instance, you can:

Choose themes and messages: Pick topics that your audience cares about.
Adjust your tone and style : Match your audience’s preferences to connect better.
Plan your posting schedule : Post when your audience is most likely to watch without spamming their feed.

Understand Your Audience

Create engaging content: Use what you know about your viewers to make videos that start conversations.
Be part of the conversation: Don’t just post videos. Interact with your audience in the comments to build a community.

Involve Your Viewers

Ask for your audience’s input. By asking for their ideas and feedback, you can make your audience feel involved, valued, and part of your channel’s journey.

Work with Others

Team up with other creators who share your audience. It’s a great way to get your channel noticed by new viewers.

Direct Your Audience

Use calls to action (CTAs). Simple prompts, such as asking viewers to like, comment, or subscribe, can significantly increase engagement.

Stay Up-to-Date and Flexible

Keep track of changes: YouTube and its audiences are always changing. Regularly review your analytics to stay relevant.
Watch for trends: Being aware of new trends and platform updates helps you adapt and keep your content fresh.
Value your loyal viewers: Focus on those who engage with your content regularly. They’re key to growing your channel.
Reach new viewers: Use your analytics to find ways to attract new people who fit your current audience’s demographics.

By focusing on these strategies, you can build a strong, engaged YouTube community that grows with you over time.

At Marketing Angle, we leverage YouTube's detailed demographic data to precisely target the right audience for our clients’ campaigns. By analyzing factors such as age, gender, interests, and viewing behaviors, we ensure that each ad reaches the most relevant viewers. This data-driven approach allows us to optimize advertising budgets, maximizing ROI and delivering impactful results by reaching the audience most likely to engage with the content and convert into customers.

The Power of YouTube Shorts: Why Your Brand Needs to Go Vertical

cadie.abdo@marketing-angle.com (Cadie Abdo) — Thu, 16 Jan 2025 21:11:18 GMT

Snack-sized videos. Big-time results. Here’s how YouTube Shorts can transform your digital marketing game.

The Power of YouTube Shorts: Why Your Brand Needs to Go Vertical

In the fast-paced world of digital marketing , short-form video content reigns supreme. Enter YouTube Shorts: the snack-sized videos that are taking the internet by storm. At Marketing Angle, we’ve seen firsthand how Shorts can transform brand visibility and drive engagement. Here’s why you need to jump on this trend (and how we can help you).

What Are YouTube Shorts?

Think of YouTube Shorts as TikTok’s fun-loving cousin or Instagram Reels’ video-savvy sibling. These vertical, quick-hit videos (up to 3 minutes) live on YouTube’s massive platform, making them the perfect way to grab attention fast and keep audiences coming back for more. Whether it’s a quick tutorial, behind-the-scenes peek, or a trending meme remix, Shorts offer endless possibilities! With all of the talk of TikTok being banned in the United States, it may be the right time to get acquainted with the rising popularity of YouTube Shorts.

Why Are YouTube Shorts a Big Deal?

Viral Potential
YouTube’s Shorts algorithm is designed to promote fresh, engaging content to new audiences. For our clients, this means getting in front of viewers who might not have found them otherwise. One viral Short can put a brand on the map!
Engagement on Overdrive
Short-form videos keep audiences engaged and entertained. With their scroll-stopping format, Shorts make it easier to generate likes, comments, and shares — key metrics for online growth. At Marketing Angle, we’ve used Shorts to spark conversations and turn casual scrollers into loyal fans. One example? A recent campaign—featuring a series of 30-second employee stories—gained the attention of over 7,000 viewers in less than one week.
Cost-Effective Creativity
No Hollywood budget? No problem. Shorts thrive on authenticity, not polished perfection. We’ve helped clients repurpose content, shoot quick videos, and embrace creativity without breaking the bank. The result? Big impact with minimal investment.
Mobile Domination
Over 70% of YouTube watch time comes from mobile devices. Shorts’ vertical format fits perfectly into this trend, making it easy to reach users where they’re most active.
A Path to Monetization
YouTube’s recent monetization updates for Shorts means creators and brands can earn revenue while building their presence. At Marketing Angle, we’ve helped clients leverage Shorts to grow their audiences and unlock new revenue streams.

How We Use Shorts for Our Clients

At Marketing Angle, we love getting creative with YouTube Shorts. From product launches to fun “day-in-the-life” clips, we’ve used Shorts to:

Showcase client personalities and unique selling points.
Share bite-sized tutorials and tips that position brands as experts.
Capitalize on trending topics to boost relevance and engagement.

One of our favorite success stories features a local entrepreneur with a truly unique product. We helped them craft a series of engaging YouTube Shorts that showcased their offerings in an eye-catching way. The result? A surge in website traffic and over 4,000 additional YouTube views compared to their usual numbers.

Another standout achievement involved an engineering firm. After releasing a series of quick, compelling explainer videos, they saw a remarkable 232% increase in viewers in under a week. These Shorts didn’t just attract an audience—they also drove significant website traffic and generated multiple leads for potential new hires.

Tips for Short-Form Success

Keep it Snappy: Attention spans are short, so get to the point fast.
Use Trends Wisely: Hop on trends that align with your brand (but stay authentic!).
Call to Action: Don’t forget to invite viewers to like, comment, and subscribe.

Ready to Go Short?

If you’re ready to harness the power of YouTube Shorts for your brand, Marketing Angle is here to help. Whether it’s creating content , analyzing metrics, or crafting a full-blown strategy, we’ve got you covered.

Let’s make your brand the next big thing on YouTube Shorts! Reach out to us today and let’s start creating.

Want more tips on boosting your digital marketing game? Check out our blog on YouTube for Social Media Marketing . And if you’re curious about how we can help, take a look at Marketing Angle Digital Marketing Services .

YouTube Shorts: they’re fun, fast, and full of potential. Let’s make them work for you!

St. John's Lutheran Church Launches New Website

Tue, 14 Jan 2025 16:12:30 GMT

Enhancing Community Connection with a Fresh Digital Presence

We’re excited to announce the launch of St. John’s Lutheran Church’s brand- new website ! Designed with the community in mind, this refreshing platform makes it easier than ever to connect with the church community, stay informed, and grow in faith.

On the site, you’ll find everything you need: worship times, missions, groups, and much more. The updated design is welcoming and easy to navigate, whether you’re visiting from your computer or mobile device.

This new space reflects St. John’s commitment to sharing God’s love and creating a vibrant, connected community. Explore the site, learn about upcoming opportunities, and see how you can get involved.

Take a moment to explore the new site and discover all the ways St. John’s Lutheran Church is here to support your journey.

Visit https://www.sjlchurch.com/ to learn more about loving our neighbor through the eyes of Christ!

How Viewers Find your YouTube Content

thalia.ramirez@marketing-angle.com (Thalia Ramirez) — Thu, 02 Jan 2025 14:57:01 GMT

Discover What Works Best for Your YouTube Audience!

Knowing how viewers discover and engage with your content enables you to make posts that resonate with them and align with the platform’s priorities. While many creators focus on optimizing their content for search, it’s important to recognize that YouTube’s recommendation algorithm plays a much larger role in audience discovery. In fact, over 70% of what people watch on YouTube comes from recommendations, not search.

YouTube provides creators with a powerful tool called the “ How Viewers Find You ” feature. This feature offers detailed insights into the sources driving traffic to your videos, in other words ways in which your viewers found your channel/content. Let’s explore the value of this feature and how creators can implement it effectively to optimize their strategies.

First,

Access the Data

Go to YouTube Studio .
Navigate to the Analytics section.
Click on the Content tab.
Scroll down to the “How Viewers Find You” and click on See More .

Understanding the Format

When looking at your YouTube analytics you will see a breakdown of where your video views are coming from. Once you identify the sources it is easy to pinpoint what is driving your audience's engagement. It's one thing to see the numbers your content has produced and another to understand why you got those numbers.

Each source is broken down further with some important metrics to consider:

Impressions: How many times did your thumbnails reach viewers?

Impressions Click-through Rate: How often did your viewers watch a video by clicking on an impression?

Views: What was the total number of views?

Average View Duration: What was the average number of minutes watched per video?

Watch Time: How many hours were spent watching your content?

There are a variety of metrics you can add depending on what you're interested in seeing, but these 5 give you a solid idea of which marketing efforts are successful, which ones need some work, and which ones aren't performing at all.

Let's Dig Deeper:

The goal is always to get as many views and impressions as possible. To do so, you want to focus on the traffic sources that are most popular.

While YouTube Search is essential for connecting with highly motivated viewers who seek specific information, creators should not concentrate all their efforts solely on it. View durations tend to be shorter when traffic originates from search, as viewers are inclined to click through multiple videos in search of the exact content they need. Dedicated audiences and greater engagement stem from traffic sources that YouTube’s algorithm actively recommends to viewers.

A staggering 98% of videos on YouTube fail to attract any views. If you’re finding it challenging to unlock your channel’s potential, it’s key to recognize that the most effective strategies across all sources emphasize SEO and consistency. By grabbing the audience's attention with eye-catching thumbnails and compelling titles, you increase the chances of them clicking on your video. Consistent and frequent uploads create more opportunities for YouTube to showcase your content to viewers. These strategies can be customized to fit each traffic source, enhancing your channel’s success.

Check out our blog on YouTube for Social Media Marketing to learn more on the importance and practices of SEO work. And if you want to know how else we can help, take a look at Marketing Angle Digital Marketing Services .

YouTube for Social Media Marketing

Mon, 23 Dec 2024 23:54:24 GMT

Drive Performance of Your Videos on YouTube

Did you know that YouTube has over 2.5 billion active users every month?

Next to Facebook, YouTube is the second-most used social network for product research and purchasing, making it the perfect platform to boost brand awareness and drive high-converting traffic.

YouTube is also the second-most visited website next to Google, making it the second-largest search engine.

YouTube Marketing

YouTube Marketing is simply promoting your brand, product or service on YouTube. It involves a mix of various organic and paid approaches, such as uploading your own videos or paying for YouTube ads. Some brands may include influencers in their YouTube marketing strategies to promote their products on their channel for more exposure.

YouTube is primarily a video hosting platform. It is growing exponentially, with more than 5 billion videos consumed every single day! Seems crazy, right? In truth, people flock to YouTube for just about everything, it seems. How-To’s, educational content, products, jobs, music…and much more!

Marketing Angle utilizes YouTube Marketing for many of our clients to build brand awareness, educate and promote career opportunities.

One of the many benefits of using YouTube for marketing is its ability to track the effectiveness of your campaigns using analytics. With detailed statistics, businesses can see how many people watched their videos and where those viewers came from, as well as which videos were most popular with their subscribers.

See Where Your Videos Are Being Viewed

View Your Top Content Views and Duration

Best Practices for Utilizing YouTube as a Marketing Tool

Optimize for SEO

Use relevant tags, include your target keyword in the title and write a keyword-rich description. This will help your video rank higher in search results and get recommended to users of the platform.

Include relevant tags and hashtags

Tagging videos on YouTube and using hashtags effectively can enhance discoverability and audience engagement.

Tags are keywords or phrases added to videos to help YouTube’s algorithm understand the content and recommend it to relevant viewers. Use a mix of broad, specific, and trending keywords that align with your video's topic. Keep them relevant to avoid misleading viewers, as irrelevant tags can harm your ranking.

Keep tags simple and to the point: Don’t include misleading or vague tags
Keep it mid-length: Just because YouTube lets you place 500 characters, doesn’t mean you should. Between 200 to 300 characters is ideal.
Check out ranking videos for inspiration: Use tags similar to those utilized by high-perfoming videos.
Make your first tag your target keyword: Lead with the keyword that you hope to rank for and organize the remainder of your tags by order of importance.
Utilize YouTube tools to guide your tag creation. YouTube has a tag generator and auto-suggest function that can assist you in coming up with viable core tags that relate to relevant keywords.

Hashtags , displayed in the title or description, categorize your video further and make it searchable in specific hashtag feeds. Choose niche hashtags that target your audience, along with popular ones for broader reach. Avoid overloading your video with hashtags; three to five focused hashtags are typically sufficient for best results.

Create a custom thumbnail

A compelling thumbnail that stands out from all the others can help increase clicks on your video. Thumbnails are the small, clickable images that users see when searching for videos. When you create your thumbnail, review others' thumbnails that stand out to you. We encourage bright colors and no more than 5 words on a thumbnail.

Add a call to action

Include a call to action in your video to encourage engagement with your audience.

Create playlists

Organize your videos into playlists based on subgroups. This will help viewers find more content they like.

Post regularly

Try to post videos consistently.

Engage with your community

Respond to comments and encourage viewers to subscribe and hit the notification button.

Maximize watch time

Separate your video into chapters and use cards and end screens effectively.

Pay attention to your continuity

Ensure your microphone works, set up your equipment and lighting, and shoot multiple takes and angles.

Promote your Shorts

Promote your Shorts in your Stories and encourage viewers to subscribe and hit the notification button.

Utilize the featured video option

A featured video on a YouTube channel is used to strategically highlight a specific video on your channel that you want new and returning viewers to see when they first visit your page, effectively acting as a “front-and-center” showcase for your most important content, potentially driving more engagement and watch time across your channel.

Learn more about videos for marketing and Marketing Angle’s services today. We offer affordable solutions that maximize the use of your budget for Social Media Marketing on YouTube and all other Social Media platforms.

Marketing Angle Celebrates the Launch of the New Because We Care Website

Mon, 09 Dec 2024 16:04:33 GMT

Tools and Resources for Ellsworth County Kansas Community Residents

At Marketing Angle, we believe in the power of connection, compassion, and communication. That’s why we’re excited to announce the launch of a project that reflects all three: the brand-new website for Because We Care , Ellsworth County’s Mental Health Coalition.

This initiative, funded by a vital grant , is part of a larger mission to elevate mental health awareness across Ellsworth County and provide a strong foundation for community support.

A Resource Built for the Community

Mental health is a critical part of overall well-being, and the Because We Care website is designed to ensure that every resident of Ellsworth County has access to the tools and resources they need. It’s more than just a website—it’s a space where community partners work together to connect citizens of Ellsworth County in Kansas with resources for life.

Here’s what makes the new platform so impactful:

Localized Support: A comprehensive directory of mental health services available in Ellsworth County, so help is always within reach.
Resources: Multiple Resources for every person in the community, from youth to senior citizens and veterans. Resources for family, faith, housing, food, farmers, finance and more!

A Campaign for Change

The launch of this website is a key step in a broader mental health awareness and marketing campaign that aims to break down barriers and encourage proactive wellness. This campaign is built on the belief that mental health conversations should be as open and natural as any other aspect of health.

With this website as a cornerstone, the coalition is better equipped than ever to reach individuals in need and inspire a community-wide commitment to mental health.

Together, We Can Make a Difference

At Marketing Angle, we’re proud to stand alongside the Because We Care Coalition in this mission. The launch of this website is just the beginning. We’re excited to see how it transforms the conversation around mental health in Ellsworth County.

Check out the website today: www.becauseellsworthcares.org

Because mental health matters. Because community matters. Because We Care.

Holiday Posting Tips That Drive Engagement

Tue, 12 Nov 2024 16:58:52 GMT

Best Practices for Holiday Posts from Marketing Angle

Preparing for Upcoming Holiday Posts?

Get the most out of your holiday posting efforts! Drive results and engagement with these best practices for every holiday post during the year.

When brands post about what consumers value, support, and celebrate, it creates bonds between them and deepens the connection between their business and clients, as well as their followers on social media.

Start by thinking about what posts grab your attention during any holiday. Is it the one's that make you laugh, tug at your heart strings, or motivate and inspire? Grab your marketing team ( or give us a call , if you don't have one!) and start brainstorming ideas to make your posts relevant and engaging for every holiday.

Is the standard Canva design template or Adobe creative going to make someone stop and engage with your post? Chances are, it's going to blend right in with the other millions of posts that your followers are already seeing and get very little engagement, if any, at all.

So, what should you do?

Above all else, be real and authentic. To maximize results and engagement on holiday posts, focus on creating holiday-specific content that is interactive, relevant to your audience, and includes elements like giveaways, polls, etc. Make sure to plan and schedule posts in advance and do your research on the best posting times for your audience.

There are many helpful articles out there to get you in the right frame of mind for generating great organic content on your social media platforms. Plan ahead and get started early. Remember, if you fail to plan, you plan to fail.

Key Strategies for Successful Holiday Social Media Posts

Create relevant holiday content:

Tailor your posts to the specific holiday, incorporating festive imagery, themes, and messaging that resonate with your audience.

Host giveaways and contests:

Run holiday-themed giveaways or contests to encourage engagement and generate excitement among followers.

Interactive elements:

Use polls, questions, or "choose your own adventure" style posts to prompt audience interaction.

Offer exclusive deals:

Provide special holiday promotions or discounts to incentivize purchases.

User-generated content:

Encourage your audience to share their own holiday-related content using a branded hashtag.

A branded hashtag is a custom hashtag that is unique to your brand or business. They can range from names of companies to products, campaigns, or slogans.

Visual appeal:

Utilize high-quality images and videos to capture attention and enhance the festive feel.

Plan ahead and schedule posts:

Create a content calendar well in advance to ensure consistent posting throughout the holiday season.

Optimize posting times:

Analyze your audience's activity patterns to determine the best times to post on each platform.

Acknowledge the season:

Incorporate holiday greetings and well-wishes into your posts to show appreciation for your audience.

Be authentic and genuine:

Avoid overly commercialized content and focus on connecting with your audience on a personal level.

Organic holiday posts that perform well on social media typically include: relatable content with a personal touch, festive visuals, engaging questions to spark conversation, seasonal trends, behind-the-scenes glimpses, gratitude expressions, and a focus on community engagement while aligning with the spirit of the holiday, all while avoiding overly promotional language.

Below is an example of two different holiday posts and the differences in the creatives. Both videos are fun, festive and creative, however, the engagement of the posts was very different. Could it be because on a mobile device employees really couldn't see themselves in the pictures in ornaments on the tree? Possibly.

While both videos contained text and well-wishes for the Holiday season, the second video contained multiple images of employees with smiling faces and lots of group pictures of the team throughout the year. Adding employees to company social media posts significantly increases engagement by leveraging their personal networks, making content appear more authentic, and boosting brand reach. Employees essentially act as brand ambassadors, leading to higher visibility. Your employees typically have a much larger social network than your company page, allowing the message to reach a wider audience when they share content.

Examples of high-performing organic holiday posts:

Visual storytelling:

A photo of your team dressed in festive attire with a caption about holiday traditions within your company.
A time-lapse video showcasing the process of making a holiday-themed product.
A beautiful product shot styled with seasonal decorations.

Interactive posts:

"What's your favorite holiday memory?" with a comment section for users to share stories.
A poll asking which holiday treat people prefer.
A "Name that holiday movie" quiz with a festive image.

Gratitude-focused posts:

A heartfelt message thanking customers for their support throughout the year.
A post highlighting a charitable initiative your company is involved in during the holiday season.

Seasonal trends and humor:

A meme or GIF incorporating a popular holiday trend.
A funny caption about a relatable holiday situation.
A "holiday-themed" take on a current pop culture reference.

Behind-the-scenes content:

A peek at your team wrapping gifts for a giveaway.
A video of your workspace decorated for the holidays.

Recap of Key points to consider:

Authenticity: Ensure your posts reflect your brand's personality and values.
Relevant hashtags: Utilize popular holiday hashtags to reach a wider audience.
Call-to-action: Encourage engagement by asking questions, running contests, or requesting user-generated content.
Timing is key: Post content at optimal times when your audience is most likely to be active.

It doesn't have to be an exhausting process to create engaging and authentic holiday posts. Grab your team for a quick brainstorming session, round up some fun photos of your employees, events, business, and start planning your holiday posts!

What Are Your Recruitment Efforts Missing?

laura@marketinganglewsi.com (Laura Munsch) — Fri, 27 Sep 2024 03:26:56 GMT

Recruitment Strategy Not Delivering Good Candidates?

There could be a variety of reasons why your recruitment efforts are not doing well.

Vague job descriptions
Poorly defined target audience
Outdated recruiting practices
Overlooking the candidate experience
Ineffective candidate outreach
Failure to follow up properly
Narrowing the talent pool
Ineffective job postings
Weak employer brand
Inconsistent communication
Slow recruiting process
Inconvenient application process
Personalizing candidate communication

The most common recruiting challenges include; attracting the right candidates, engaging qualified candidates, hiring quickly, using data-driven recruitment, building a strong employer brand, ensuring a good candidate experience, recruiting fairly and creating an efficient recruiting process.

Let's face it, HR departments are busy and they wear many hats. Finding and recruiting great talent is just ONE of many time-consuming tasks. When they are a one-man show in smaller companies, it can quickly become overwhelming to keep up with effective recruiting strategies and getting open positions filled quickly. In bigger industries, like Health Care and Manufacturing, where turnover rates are high and they are constantly hiring for the same positions, a marketing recruitment agency can work with them to help lighten the load.

Attracting the Right Candidates

It's not always about the number of candidates who apply. Those stacks of applications have to be worked through...but, what if you could chop that stack in half (or more) with a smaller pipeline of more qualified talent?

Be clear about the requirements in your job ads and give a concise view of the role. Consider using an application form with 'knock-out' questions to directly address your key concerns to screen out people who aren't right for the role.

Engaging Qualified Candidates

Attracting and engaging good candidates can be challenging. You need to put extra effort into reaching passive candidates. Passive job candidates are professionals who aren't actively looking for a new job but are open to the right opportunity.

Recruitment marketing strategies can help you promote your business and opportunities to pique the interest of passive candidates where they live online by:

Employer branding that communicates value
Social Media to advertise jobs
Content Marketing to show company culture and encourage deeper interest

Hiring Fast

Is your hiring process efficient? Assembling a great team starts with a well-rounded recruitment and hiring process that helps you quickly identify the best candidates for your open positions and set up new hires for success.

Re-evaluating and enhancing your hiring process to serve your business needs may be beneficial to your recruiting efforts success.

Build a strong employer brand
More than 75% of professionals are passive candidates
Strong employer branding can help to reduce employee turnover
Answer candidates frequently asked questions
Create a page or section on your website that addresses questions candidates often ask
Move as quickly and efficiently as possible
Act quickly as the best candidates are typically off the market within 10 days
Follow up with candidates often, even if you haven't made a decision yet
Respond to questions or concerns right away to keep them updated
Write better job descriptions
Many companies write job descriptions with lists of responsibilities and requirements, but these job postings aren't always helpful. Make job descriptions accurate and succint to attract the right types of candidates.
Embrace digital trends and social media
Social media recruitment is a great strategy for reaching the right audience and attracting talent
Social media public profiles are a great way to get to know your candidates on a more personal level
Optimize for Mobile
A mobile-friendly hiring process is one of the best ways to draw in candidates. Close to 90% of job seekers use a mobile device when looking for a new job.
Improve Your Interviews
In the past, job interviews tended to focus on making sure new hires were technically competent, while other factors that are equally important were overlooked; coachability, emotional intelligence, temperament and motivation.
Allow prospective candidates to interview you. Letting candidates ask questions gives you a chance to see what's important to them. It also gives them a chance to determine whether they want to keep pursuing a job at your company.
Communicate Quickly with Candidates
The average time to hire is around 36 days, but can vary by industry
Build relationships. Even if a candidate isn't ready to move, recruiters can build a relationship with them and find out what's holding them back
When the right candidate is found, it's important to speed up the hiring process to make them feel valued.

Using data-driven recruitment

Settle on a few key metrics that make sense to your company and track results with a good lead tracking system.

Building a strong employer brand

A good employer brand helps you attract and engage better candidates. Organizations that invest in employer branding are 3X more likely to hire great candidates. Utilizing marketing recruitment strategies offered by a marketing recruitment agency can help you build your employer brand.

Ensuring a good candidate experience

Don't leave potential candidates in the dark during throughout the hiring process. The way you treat candidates during the hiring process mirrors how you'll treat them after hiring. Positive candidate experiences enhance your brand and encourage good candidates to accept job offers.

Creating an efficient recruiting process

Hiring teams need to communicate fast, evaluate leads easily and know what's going on every step of the way. Administrative tasks (like scheduling interviews) often take away valuable time that HR departments and recruiters could have used in coordinating the hiring process and ensuring a good candidate experience. A marketing recruitment agency is a great partner to help with ensuring a seamless process.

With the ongoing labor shortages, HR departments are under a lot of pressure, especially smaller companies that may not have a marketing department to team up with. Teaming up with a specialized marketing agency that has excelled in marketing for recruitment can provide a host of benefits, including time and cost savings.

Recruitment marketing is changing the way organizations recruit and engage candidates . As the practice of using marketing strategies to promote your employer brand in such a way that effectively attracts and retains talent, recruitment marketing is shaping talent acquisition for leading brands.

Recruitment marketing is a vital tool for any business looking to hire quality candidates. If you're stuck in a hiring rut, struggling to get the right candidates to apply, or have an HR Department that is overwhelmed...we'd love to visit with you about your concerns.

Why Internet Marketing for Recruitment Works

laura@marketinganglewsi.com (Laura Munsch) — Sun, 01 Sep 2024 14:30:00 GMT

Grab Attention For Your Open Positions Using Internet Marketing

Internet Marketing to Maximize Your Recruiting Strategies

I'm not sure what it looks like in your neck of the woods post-COVID-19, but in our state "we're hiring" signs are literally everywhere you look! While those signs on the marquee's, windows and parking lot entrances are great, there are many ways to create a strategic recruiting pipeline to fill your open positions. Internet Marketing for recruitment is one of them.

Consider: You are looking for a job or thinking of changing careers. Where are you going to go to see what's available in your area? (Your phone's in your hand, right)? Reaching potential candidates where they live online is a great way to get more qualified candidates for your open positions! Not only that, Internet Marketing for recruitment can showcase your business in a way that encourages potential candidates to apply.

Discover the power of Internet Marketing for recruiting and reducing vacancy rates with marketing recruiting strategies for talent acquisition. A recruitment marketing agency will listen to your challenges and dive into the recruitment and marketing strategies that can revolutionize your recruitment process. By leveraging the digital landscape, businesses can tap into a vast pool of talent and connect with potential candidates in a more targeted and efficient manner. With a focus on video production and marketing strategy, the Marketing Angle recruitment team provides valuable insights to help businesses optimize their recruitment efforts and achieve their hiring goals. Stay ahead of the curve in your competitive recruitment landscape with our tried and true strategies!

Vacancy Rate Improved by 47%

In the summer of 2022, Ellsworth Correctional Facility faced significant challenges with staff shortages:

Units not ulitized due to staffing issues
Increases in over-time
Employee burnout
Increase in turn-over rates

The situation highlighted the critical need for qualified personnel in the correctional system. In response, the facility launched a proactive recruitment campaign, utilizing traditional methods, such as, setting up booths at local job fairs while also embracing the digital age by attending online recruiting events. The aim was clear: to attract potential candidates who could help fill the vacancies and ensure the smooth operation of the correctional facility. This effort not only underscored the ongoing issue of staffing shortages in such institutions but also emphasized the importance of actively seeking solutions to address these challenges. Unfortunately, they still struggled to get potential candidates to apply for open positions.

Through a strategic collaboration with Marketing Angle, Ellsworth Correctional Facility witnessed a remarkable transformation in its recruitment efforts, resulting in a significant reduction in vacancy rates. Vacancy rates began dropping within the first three months! The comprehensive consultation and internet marketing plan implemented by Marketing Angle was instrumental in achieving this feat. By leveraging a range of marketing tools and techniques that included the strategies shown below, the facility enhanced its brand visibility and appeal to potential candidates. Moreover, the expert management of social media platforms, creation of branded QR codes, and targeted advertising campaigns on Facebook, Google, Reddit and SnapChat helped to reach a wider audience and attract more qualified applicants.

Additionally, the production of engaging video content further showcased the opportunities and benefits of working at the correctional facility. As a result of these efforts, the vacancy rate plummeted within the span of just one year, demonstrating the power of strategic marketing in addressing staffing challenges effectively.

Recruiting Material

logo development
postcard design
business card design
banner design for recruiting events
photo editing

Social Media

Setup of Facebook & Instagram accounts
Develop Approval process with HR
YouTube with SEO (Search Engine Optimization)
Videos
Featured Videos
Shorts
Branded QR codes
Creative design & Post Scheduling
Facebook Ads including Lead Form Ads

PPC Management

Google Ads

Video Production

Full day of video shooting on-site with employees to develop videos for:

Recruiting events
Awareness of duties for potential applicants
Employee testimonials about the positions
Atmosphere of the work environment
Scheduling a tour of the facility

Website Development

Developed a new landing page specific to hiring for Corrections Officers that provided all the details about the position and made it easy to apply or schedule a tour of the facility before applying.

Developed efficient and informational Landing Page
SEO (Search Engine Optimization)
Streamlined the application process

Whatever your needs are for acquiring qualified candidates for your open positions, our digital marketing recruitment team is dedicated to helping you develop a cost-effective strategy designed to help you find good candidates for jobs.

We'd love to learn about your business and develop a partnership to help you advertise for jobs and receive qualified applicants for your open positions. Don't wait to get started, it costs absolutely nothing to have a conversation about how we can help you address vacancy rates with internet marketing for recruitment.

Find Great Talent Without Relying on Job Boards

laura@marketinganglewsi.com (Laura Munsch) — Mon, 29 Jul 2024 16:45:27 GMT

Still Using Job Boards? Alternative Strategies for Finding Good Applicants

In the competitive landscape of talent acquisition, relying solely on job boards to find top-notch candidates can be as exhausting and time consuming as it is expensive. While job boards serve as a valuable resource, they often overwhelm recruiters with a deluge of irrelevant applications, making it challenging to identify the perfect fit.

One of the biggest problems with job boards is that they are passive. They rely on candidates to actively search and apply for jobs. Often, the best candidates not actively looking for jobs. They may be open to new opportunities, but they’re not going to spend hours sifting through job board postings. This means that you’re missing out on a large pool of potential talent if you’re only relying on job boards to fill open positions.

Abandon Job Boards?

One of our clients expressed that they saw the same applicants repeatedly from job boards, wasting valuable time in their search for the right candidate. We suggested trying a Social Media Ad campaign, with a small budget and they agreed to give it a try!

Marketing Angle designed a Lead Form Ad for this client that ran to a targeted location for less than one month; spent under $150 dollars, and provided 70 applicants within a very short time-frame. Our client was so overwhelmed with applicants that we shut the the campaign down early, just so they could get caught up scheduling interviews.

Traditional Recruiting Methods Failing You?

Another client came to us after exhausting all the traditional methods of recruiting. They were experiencing high turnover rates caused by burn-out from employees working over-time. Sections of their facility were shut down due to staffing issues and they just couldn't get anyone to apply for open positions. They were doing everything they could just to get applicants. They attended job fairs, both in-person and online, advertised locally and were doing all the things their HR department knew to do. Their vacancy rate just kept climbing.

After our initial consultation, we created a complete recruiting strategy, based on the information they provided that included:

Branding
Awareness
Video Production
PPC
SEO
Social Media Marketing

We were able to decrease vacancy rate (in less than 3 months) by 47%, with marketing for recruitment! At this time, their vacancy rate is lower than 9%.

Marketing Recruitment Agencies Offer Alternative Strategies

While there are many alternative strategies that recruiters and hiring managers can employ, hiring a recruitment marketing agency that can help you develop a strategic recruiting pipeline is something to consider. Not only can the benefits be very rewarding, they may be more cost-effective than a monthly premium for job board listings and provide more relevant candidates.

Hiring a marketing agency for recruitment can benefit your HR department as well. A recruitment agency like ours, experienced in Digital Marketing can work with your HR department. We can help you save time time on low-quality applications, improve engagement with potential employees and capture more data from job applicants. We can support HR in promoting the values and mission of your company and attracting potential talent.

A recruitment marketing agency can help you develop a strong employer brand that resonates with your target audience. They can create compelling content and video that showcases your company culture, values, and unique selling points.

These additional alternative digital marketing strategies for recruitment can also help you find and target the right talent for your open positions, especially those positions that you are consistently hiring for.

Social Media Marketing : Social media has evolved into more than just a networking tool; it's a treasure trove of talent waiting to be discovered. Platforms like LinkedIn, Facebook, Instagram, SnapChat and YouTube offer avenues to connect with potential candidates. Easily engage with individuals who may be interested in your open positions and encourage them to submit their application.

SEO : One of the most important parts of a digital marketing strategy for recruitment is Search Engine Optimization (SEO). This involves optimizing your company's website and job listings to make them more visible to potential candidates looking up relevant keywords on search engines like Google. This can be achieved by including relevant keywords in the website's meta tags, content, and URLs, as well as by building backlinks to the site from other reputable websites. This will increase the visibility of your job listings and make them more likely to be seen by potential candidates.

PPC Advertising : Another digital marketing strategy for recruitment is pay-per-click (PPC) advertising. This involves creating ads that appear at the top of the search engine results list when particular keywords are searched. These ads can be targeted to dedicated demographics, such as specific locations and job titles, making them more likely to be seen by potential candidates. PPC advertising can also be used to promote your job listings on social media platforms.

Targeted Advertising : A quite effective digital marketing strategy for recruitment is targeted advertising. You can use services like Google Ads, Facebook Ads, YouTube Ads, SnapChat, Reddit or LinkedIn Ads to target specific demographics, such as location, age, and job title, with the job listings. These tools help to increase the visibility of your vacancies and attract a more relevant talent pool.

While job boards remain a staple in the recruitment toolkit, expanding your horizons and exploring alternative strategies can yield superior results in finding great talent.

While our name is Marketing Angle, we have been referred to as "marketing ANGELS". Digital Marketing, including marketing for recruiting is constantly changing. We are not afraid of spreading our wings to drive results for you.

Marketing Angle is a recruitment marketing agency offering a wide variety of services to help our clients develop a strategic pipeline for recruiting.

We can help you get started finding the right talent, cost-effectively. Give us a call today. Consultations are always free!

Unveiling the Transformed KACD Website

laura@marketinganglewsi.com (Laura Munsch) — Mon, 29 Jan 2024 18:15:38 GMT

Deep dive into our partnership with Kansas Association of Conservation Districts and see what our process looks life for establishing their new and improved interactive website!

We are thrilled to announce the successful launch of the redesigned Kansas Association of Conservation Districts (KACD) website , a project we've proudly undertaken at Marketing Angle. Serving all counties in Kansas, the new website reflects our commitment to providing a seamless online experience for visitors, district managers, and all stakeholders.

Here's a glimpse into the key enhancements we've implemented:

Redesigned Pages for Enhanced User Experience:

Our team at Marketing Angle worked diligently to revamp the website's pages, ensuring a modern and user-friendly design. Navigating through the site is now more intuitive, making information easily accessible to visitors.

Tailored Pages for Educational Events:

Recognizing the importance of education in conservation efforts, we dedicated special pages to highlight and promote educational events . This ensures that relevant information is readily available to all interested parties.

User-Friendly Website Galleries:

We've introduced visually appealing and easy-to-navigate galleries to showcase the diverse aspects of conservation in Kansas. This not only enhances the aesthetics of the website but also provides a convenient way for users to explore content.

Efficient Management of All Counties in Kansas:

Our comprehensive approach extends to managing content for all counties in Kansas. This ensures that the website serves as a centralized hub for valuable information, catering to the unique needs of each county.

Optimized Sharing Tools and Information:

To foster collaboration and information sharing, we optimized the website with advanced sharing tools. District managers can now seamlessly distribute crucial information, contributing to a more connected and informed community.

Custom Forms for Streamlined Interaction:

Recognizing the need for tailored communication, we implemented custom forms to facilitate seamless interaction between the association and its audience. This ensures that inquiries, feedback, and registrations are efficiently managed.

At Marketing Angle, we take pride in our ability to combine professionalism with user-centric design. The launch of the new KACD website signifies our commitment to empowering organizations with effective online solutions. We invite you to explore the revamped website and experience firsthand the strides we've taken to elevate the online presence of the Kansas Association of Conservation Districts.

Iowa Tribe of Kansas and Nebraska – Restoring Ancestral Lands with Regenerative Agriculture

laura@marketinganglewsi.com (Laura Munsch) — Thu, 28 Sep 2023 21:26:22 GMT

Reconnecting With Roots - Regenerative Agriculture

"I foresee in another 100 years, we won't have enough topsoil in the United States to grow any food," said Tim Rhodd, chairman of the Iowa Tribe of Kansas and Nebraska. "The tribe is leading the effort in not only bringing our old native ways but marrying that with more Western science and regenerative agriculture practices that are in alignment with Mother Earth and Mother Nature."

Credit: https://www.greenbiz.com/article/what-does-regenerative-agriculture-reservation-look

Think about the ramifications in the first line of the quote above...think about your children, your grandchildren and where all of your food comes from at this moment. What if...the soil that grows the food we feed our families is no longer able to produce and provide food for future (and existing) generations?

Who are you relying on to address the burdens that traditional agriculture and other practices have placed on the land and its natural resources?

There are many opinions on the topic, for sure! A variety of different conservation efforts have been put in place to address the preservation and conservation of our natural resources

It was an absolute honor to be a part of telling the inspiring story of the Iowa Tribe of Kansas and Nebraska with this video on behalf of Kansas Association of Conservation Districts and USDA-NRCS of Kansas. We hope you’ll take the time to watch it and share it with others. It is our responsibility while “borrowing” from the land, to return it to Mother Earth in its original glory. We hope you’ll help.

I have always admired the reverence that Native Americans have for Mother Earth and all of her beautiful bounty. Their culture holds steadfast to the belief that the Great Spirit is in all things: he is in the air we breathe. The Great Spirit is our Father, but the Earth is our Mother. She nourishes us; that which we put in the ground she returns to us.

In the northeast corner of our state and the southeast corner of Nebraska, amidst the beautiful rolling hills, lies 12,038 acres of tribal land. The Iowa Tribe of Kansas and Nebraska has been taking steps for the last 10 years to transition to regenerative agriculture. Those steps are healing the soil following decades of chemical-intensive agriculture and producing better profits, thus, generating enough revenue for the Iowa Tribe of Kansas and Nebraska to thrive.

Incorporating their indigenous agricultural knowledge and techniques with regenerative agriculture, the Iowa Tribe has stopped “chasing the yields” and successfully transitioned from traditional agriculture to regenerative agriculture.

Regenerative agriculture is a holistic approach to farming that seeks to improve soil health, water quality and biodiversity. It is based on the principles of ecology and seeks to mimic the natural processes that have sustained the land for centuries. https://iowatribeofkansasandnebraska.com/center-of-excellence-for-regenerative-nativeagriculture/

The transition to regenerative agriculture wasn’t always an easy one. The tribe learned many lessons during the last ten years. They are dedicated to building relationships and helping others see and understand the benefits of transitioning to regenerative agriculture by sharing their experience.

How Internet Marketing Can Help Your Business

laura@marketinganglewsi.com (Laura Munsch) — Thu, 04 May 2023 12:45:00 GMT

Why Internet Marketing Is For Every Business

Whenever I think of internet marketing (or digital marketing), one of the first companies that comes to mind is Dollar Shave Club. I had never heard of them before...but their videos were making the rounds on the Internet, so, of course, I had to check them out. (If you're easily offended, please skip viewing the video!)

The first video went viral and the people loved it (27M views)! It literally broke the mold and developed a huge following..and the rest is history. Less than half a decade after it was founded, Dollar Shave Club was acquired for $1 billion by consumer goods giant, Unilever.

The videos were hilarious (and genius). Consumers seemed to be able to relate to them too. While many factors propelled this company's journey from upstart to competitor to unicorn, their creative videos played a huge part in their success. Read their success story here .

(P.S. I am a member of the Dollar Shave Club...and Mike Dubin was right, they're F**KING GREAT!)

Video marketing is one of the most engaging forms of internet marketing. Videos demand attention by using more of the senses and creating an engaging experience for the viewer. A more engaging experience encourages action, which is the goal of every business. Meeting consumers' needs is necessary to stay competitive in today's market. Creating content that delivers more impact, but takes less time to consume, has increased in importance since the early days of the internet, explaining why video content has become such a powerful marketing tool in internet marketing.

Not every business is going to experience the wild success with their videos that Dollar Shave Club did. The important thing is, millions of users watch videos on literally EVERYTHING you can imagine. People share videos on social media with friends and family.

A great digital marketing plan (that includes video marketing) for your business could be just the thing you need in 2023! Check out these interesting Internet statistics .

Marketing Angle has developed video marketing strategies and complete internet marketing strategies for a wide variety of businesses, including Non-profit organizations.

Fast Catch We helped this Western Kansas rancher launch his new product to decrease safety risks in 2022 after he suffered a terrible ordeal while working calves. Using video marketing, social media marketing and website development, we helped this small business get his new invention in front of his target audience with an affordable internet marketing strategy.

What did digital marketing do for this client?

Organic search provided this client the ability to quickly compete in an established market, resulting in numerous sales of his new product.

Kansas Grazing Lands Coalition We promoted this non-profit organization through a complete internet marketing strategy that included Video Production & Marketinig, Social Media (Facbook, Instagram, Twitter, YouTube), Google Ads for non-profit, Website improvements, Blogging and Email Marketing. See what Barth Crouch had to say here: https://www.marketing-angle.com/internet-marketing-2023

What did digital marketing do for this client?

Digital marketing created awareness about this great resource for Kansas ranchers and landowners. It tripled the number of attendees to their informational and educational events.

Ellsworth County Correctional Facility When this client reached out to us to discuss options for internet marketing to reach potential candidates for open Corrections Officer positions, we developed and executed a complete video production and marketing plan, along with a complete social media strategy and paid advertising (Facebook and Google Ads). We also developed a dedicated landing page for potential candidates to get all the information on the Corrections Officer position and easily apply for the position.

What did digital marketing do for this client?

Digital marketing increased the number of applicants by over 50% in the first two months.

At Marketing Angle, our team recognizes the individuality of every business and how unique each companies goals can be. We are committed to open and honest conversations about what internet marketing can provide for clients who are ready to learn more about including a digital marketing plan in their budget.

Is internet marketing included in your current budget? If not, there's still time to include one for next year. Let's talk!

We are always excited to talk to new clients and help them with the right strategies to accomplish their goals.

How To Get Started With Internet Marketing To Grow Your Business

laura@marketinganglewsi.com (Laura Munsch) — Wed, 01 Feb 2023 06:00:00 GMT

Getting Started With An Internet Marketing Strategy

Internet Marketing (digital marketing) has become a little more complicated since the early days of the internet. Back then, businesses rarely created digital marketing plans and those that did, focused mainly on websites and email marketing.

Today, there are dozens of digital marketing channels and platforms to choose from: blogging, webinars, social media, email, podcasts, video, etc.

Should you focus on SEO (Search Engine Optimization) or PPC (Pay Per Click)? Trying to choose the best options and come up with an internet marketing plan for internet advertising can be a daunting task!

Hiring an internet advertising agency could be the right solution for you and your business. A good internet marketing agency can help you identify the most effective components to add and implement into your internet marketing strategy. The most important thing is to develop a well-defined plan. Whether you do it yourself or get the professional help of a digital marketing agency, without a well-defined plan in place, your internet marketing efforts may be inefficient and ineffective. You'll potentially waste money and see diminished returns.

Every business is unique, so it is important to define your digital marketing goals and business objectives as you begin to develop your internet marketing plan.

Clear, measurable and attainable internet marketing plan objectives help you define exactly what you want to achieve and measure. Be precise and include specific numbers and timeframes to benchmark your progress. Avoid setting goals that are too vague and hard to measure. Set goals that are: specific, measurable, achievable, relevant and time-bound.
One of the key reasons digital marketing is important is because it allows you to target your audience with great precision. Segmenting your audience and building buyer personas for each of those segments can provide valuable insights about what types of marketing will be most effective in your internet marketing strategy. Creating personas helps you get inside the minds of your target customers and see things from their perspective, allowing you to develop a digital marketing plan that speaks to their needs and biggest challenges.
Conduct a competitive analysis and determine market share to ensure that your internet marketing efforts are going to be effective. A competive analysis allows you to identify your competitors, calculate your market share, and determine the marketing strategies that they are utilizing:
Which audience segments are they targeting?
What digital marketing channels are your competitors using?
Where are they strongest?
Where are they weakest?
What portion of their traffic is earned/owned/paid?
What's their positioning in the market?
What's their claimed differentiation?
What type of messaging and specific language do they use?
What's their tonality and brand personality?

Use the insights gained from a competitve landscape analysis to determine how to use internet marketing to surpass your competitors.

Analyze your business against other forces in the market. Referred to as SWOT analysis, this is the counterpart to a competitive landscape analysis. SWOT (strengths, weaknesses, opportunities and threats) is the process to identify what is working, spot potential organic growth opportunities and prepare for external threats.
What does your company do well?
What are your primary advantages over your competition?
What unique resources does your company have?
What elements of your business aren't working particularly well?
What things keep you from getting leads or making sales?
Where does your business fall short of your competitors?
What opportunities are available to your company?
Are there market trends that you can take advantage of?
Can your business utilize new technology that your competitors cannot?
Is there an under-served segment in your audience?
Identify potential threats: Could a competitor steal market share? Are there obstacles blocking business growth? Are there any potential financial issues in the future?

The data from your SWOT analysis will help you develop your internet marketing plan; allowing you to cater to your strengths; mitigate your weaknesses; move toward opportunities and proactively avoid potential threats.

Calculate your internet marketing plan budget. It will vary based on a number of different factors, including:
Revenue
Position within the industry
Previous results
Goals
Location
Profitablility of strategy

While it's important to establish your budget up front, it is equally important to remain flexible to capitalize on opportunities during the management of your marketing campaigns.

Define your digital marketing channels before you develop a content strategy. Knowing your target audience, goals and budget will help you determine which channels (and how long they may take to produce results) to focus your efforts on. PPC ads deliver instant results, while SEO and content marketing can take a little longer. Determine where your target audience spends most of their time. Is it LinkedIn or webinars? If your audience is younger, then Instagram may be where you should focus. Just remember to focus on how you can provide value to your audience within the channels they favor most.
Develop your internet marketing strategies and tactics after defining your channels. If you're going to focus on SEO, determine the keywords you are going to target and how you're going to target them.
Create a marketing calendar to map out the implementation of your internet marketing campaigns. It will help you manage deadlines throughout the year, as well as, ensure that you are consistently reaching each of your audience segments. Be sure to give your yourself time to complete everything in a quality manner. Make sure that each deliverable is clearly assigned to a specific individual on your team.
Measure the results and KPIs of your digital marketing plan . Compare the outcomes of your internet marketing efforts to the baseline, as well as, original goals. If you don't like what you see, adjust and optimize and then measure again. Be sure to measure each channel to identify what is working for your brand and what may need to be cut.

Although it takes time and effort with a lot of coordination, it is worth the work to develop an internet marketing plan for your business. Your marketing efforts will be much more effective and you'll achieve greater results for your business.

If you're not sure where to start...start with a free consultation from Marketing Angle!

We'd love to learn about your business and help you develop an Internet Marketing plan designed to help grow your business.

What Is A Landing Page & Why Is It Important?

laura@marketinganglewsi.com (Laura Munsch) — Thu, 12 Jan 2023 15:03:19 GMT

Learn Why Landing Pages Are Vitally Important For Your Business

What Is A Landing Page?

Not to be confused with a Homepage, a landing page serves a single and focused purpose.

There are some common differences between a homepage and a landing page:

Landing pages do not have navigation - Homepages do
Landing page traffic comes from ads - Homepage traffic comes from many sources
Landing pages are separate from a business' website - Hompages are the front page of a business' website
Landing pages have a single goal - Homepages promote website browsing

While both should always begin with a goal, those goals are very different from each other. Your Homepage's goals are to explain your brand, build trust with your brand and promote engagement with your brand. Your landing page has a single-minded focus, to promote a single offer or product.

Another key difference is traffic. When a business is "paying" for advertising space, it's wiser to drive clicks to a specific landing page that is focused on what the consumer is looking for, rather than a homepage. You should almost always drive advertising traffic to a single-minded landing page with a clear conversion goal - that results in a better ROA (Return On Ad Spend). Your homepage's traffic will come from other unpaid sources, such as direct traffic, organic searches, content shares on social media, etc.

Your homepage is all about navigation for a browser-friendly experience once a consumer visits your website and can help them get familiar with your brand and browse your products and services. Your landing page does not have navigation. It serves up to consumers exactly what they were looking for with a single-minded focus on that product or service.

Your homepage is general where a landing page is focused and specific. While the homepage draws visitors further into your website by presenting all the options your business has to offer, a landing page offers one simple and clear call to action.

A landing page is any web page that a consumer can land on, but in the marketing realm, it's usually a standalone page that differs from your homepage or any other page. It is a follow up to any promises that you've made in the content of your advertising. Essentially, it is the next step toward a visitor to your website becoming a customer. Your landing page lets you offer a visitor something (a special deal, a piece of information, a download) in return for providing their contact information.

Why Is A Landing Page Important?

Whether you have an E-Commerce website that showcases your products or a website that offers a variety of services, you've probably done a great job building your brand and creating a website that represents it, (need help with website design ? give us a call), so get it working for your business with landing pages! Make sure all that hard work translates into sales by using landing pages as a conversion tool.

Drive traffic, improve SEO (Search Engine Optimization) and build your brand with a great landing page. Landing pages lead customers to a specific product or service from your advertising campaigns and encourage them to take action, giving you an opportunity to create conversions and build your customer base. Building an effective landing page is not difficult (contrary to misconceptions that they are hard to create and maintain) and serve to get consumers directly to what they are after. Here's a great article that provides some more insight into the value of landing pages.

What Makes A Good Landing Page?

Again, your homepage does not make a good landing page. Prospective customers should be sent to a page that they were specifically interested in to begin with. A landing page has a better chance of capturing their attention for a longer period of time and offering them information related to what they were looking for.

Good landing pages do several things:

They zero in on the offer, not the company.
They are focused and free of distractions.
The forms are easy to fill-in and not initimidating
They speak to a specific audience.
They collect specific information about your prospective customers.
They provide special offers with a home.
They provide a thank you.
They allow access through other marketing channels.

If you would like to learn more about the importance of landing pages or want to get in touch with an expert who can improve your landing page and SEO strategy, we'd love to visit with you. Give us a call today.

How Internet Marketing Stole a Customer From an Established Competitor

laura@marketinganglewsi.com (Laura Munsch) — Tue, 13 Dec 2022 21:27:23 GMT

See How a Timely Video Ad Stole a Sale from a Client's Major Competitor

See Why This Couple Didn't Order the Competitor's Product

Our client, Fast Catch, received an order from a new customer. The customer (located in Nash, Oklahoma, population 204) was about to purchase a calf catcher from Safety Zone, Fast Catch's competition. The customer then saw a Fast Catch video and became interested and then placed an order with Fast Catch. (Keep reading to see how this was accomplished)

Background About Fast Catch

Fast Catch is a new manufacturer and launched their calf catcher in 2021. The inventor was attacked by a cow while working a calf. After the terrible ordeal landed him in the E.R., followed by a long recovery, the idea for a better, safer, more efficient calf catcher was born.

This calf catcher solves the problems and dangers associated with working calves. Fast Catch uses a unique raising and lowering process for their UTV-mounted calf cage. This feature results in a quiet approach and decreases the time to catch calves.

Fast Catch has a few established competitors. One of them is Safety Zone, who is a well-known competitor and provides a quality calf catcher cage for UTVs.

Business Launch of Fast Catch

Anyone who has launched a new product or business understands that you bleed cash in the early stages of a product launch or new business. Determining where you can get the best bang for your buck becomes a top priority for your business plan. You can start slow and rely on word-of-mouth marketing and referrals or you can use Internet Marketing to start driving sales immediately.

Obviously, there are all kinds of Internet Marketing, so you have to determine which methods will be most effective for your business. Through planning with Fast Catch, we determined, one of the priorities had to be showing everyone how the Fast Catch calf catcher works and why it is a good choice for working calves.

Next step, was to determine the marketing channels that would be most effective in promoting this product.

Website with videos featuring product and client testimonials and search engine optimization
YouTube channel for its additional search value
Facebook and Instagram Ads
Google and YouTube Ads

How Internet Marketing Was Used to Change the Customer's Mind

Imagine you are looking for a particular product and you have done your research. Today's the day and you're ready to buy. Because of your previous searches, a new option is presented to you and it makes you stop and look. That is what happened with Patty and Kent.

They were on their way to place an order for a Safety Zone calf catcher, when Fast Catch's video caught their eye. One short video changed their mindset. Patty and Kent probably visited Fast Catch's website to do more research. They watched the videos of Fast Catch in action, listened to some testimonials. They learned the product was made by somebody who is also a cattleman and had faced a mad momma cow. They also learned that the product is manufactured in the Midwest, in Kansas.

The biggest part of Marketing Angle's responsibility to our clients is learning about their product, business and goals. We also take the time to understand their customers, which is essential to developing a plan to target the customers in the right place at the right time.

For Fast Catch, we knew people would Google UTV calf catcher or the name of their competitors. We ensured if someone searched on the Internet for UTV calf catcher, that our client's ad, website, and videos show up. In addition, we made sure Facebook is also playing their videos for potential customers.

Every client's marketing needs are different. Not all marketing channels are relevant for every business. We can help you determine your marketing strategy and the best options for your business and budget.

Ready to get started? Give us a call today.

What Is Internet Marketing?

laura@marketinganglewsi.com (Laura Munsch) — Fri, 18 Nov 2022 15:27:13 GMT

Internet Marketing - What Is It Exactly?

You probably hear about "internet marketing" all the time, also referred to as online marketing or digital marketing, but what is it, really?

Internet Marketing defined: the promotion of a company and its products or services through online tools that generate leads, drive traffic and increase sales.

Internet marketing is an umbrella term that covers a wide variety of marketing strategies and avenues that businesses can use online to promote their products and services. It uses customers' online activity to connect them with a business by reaching them in variety of places on the internet. These businesses can choose from the types of internet marketing to use, depending on their business model, types of products or services, their target customers, budget and more.

Internet marketing has pretty much rendered sales pitches and traditional marketing obsolete, with the exception of companies with large advertising budgets (think Super Bowl commercial), who are able to include radio ads, TV commercials and other traditonal advertising expenses in their budgets. The reality is, most businesses can barely afford traditonal marketing these days, much less, 6.5 million U.S. dollars (2022) to air a 30-second long commercial during the Super Bowl. So, where does that leave small and medium-sized businesses?

People, in general are over traditional marketing (or selling). They know what they want and how to find it online. In a sense, businesses have "changed the channel" on traditional marketing.

Speaking of channels...

With more than 4.8 billion people using the internet today, Internet marketing has leveled the playing field for every business and every budget, becoming one of the easiest and most affordable ways to reach your target audience at the right place and the right time. Internet marketing has literally changed the way that consumers shop.

Internet marketing focuses on content, content and content, delivered to your target audience through a selection of digital channels; emails, search engines, social media posts, blog articles or online ads.

Website Design and Content

A great business website allows customers to:

Find your business online
Learn your business's location or contact information
Discover your products or services
Sign up for your email list
Request more information
Make purchases

Websites often use search engine optimization (SEO) to ensure that their content will rank high on search engines and be easy for customers to find.

Email Marketing

Engaging email marketing, rich in content, allows you to build on your relationships with your customers, the loyal ones and the new ones. Email marketing is a powerful internet marketing channel, a form of direct marketing, as well as, digital marketing, that uses email to promote your business's products or services. It can keep you in touch with your current customers and also keep them up-to-date with information about your business.

Social Media

Do you know anyone who doesn't use some type of social media? Whether it's facebook, instagram or TikTok, most consumers use some kind of social media. When you know your target market, you can choose the best social media platform to reach them. Find out where your ideal customers spend their time and focus your efforts there.

Pay Per Click Advertising

Pay per click (PPC) is an online internet marketing strategy in which advertisers pay each time a user clicks on one of their online ads. Essentially, you're paying for target visits to your website or a specific landing page. PPC has some great advantages over other digital marketing strategies.

PPC is measurable : The single greatest advantage of any lead generation method is the ability to measure the exact cost per lead. With traditional above-the-line marketing, this is always challenging. How many leads did a newspaper or radio campaign generate? PPC, whether paid search, display or social ads, all have a method to be able to track a conversion. It could be a form filled in, an email or a phone call, but you can tell when you have that lead firmly in the first level of your funnel, and you know exactly how it got there. That allows you to see what the cost per lead of each strategy is, and adjust your path accordingly.

PPC is targeted: Paid search, social and display marketing, all require you to select where, when and who you want to show your ads to. You can select people based on their age, what they typed in as a search on Google, what type of content they are reading or even if they have kids or not! Seth Godin says, “Everyone is not your customer” and this is a key thing to understand in marketing. By knowing your target market, you can reach them with an idea that resonates with them. Being able to target exactly the person that is your ideal customer can reduce your cost per lead and increase your overall ROI.

It’s evolving: More and more companies are moving to online advertising to grow their business. In the past, the way to advertise was Yellow Pages and local newspapers. Billions of dollars are spent each on PPC advertising. Selling advertising is actually how most of the large internet companies make their money, Facebook and Google being at the forefront of this. In fact in 2015, 77% of Google’s total revenue came from ad clicks on the Google search page. That figure doesn’t even include revenue generated form the wider Display Network or YouTube! That is $52 billion from people clicking on ads after doing a search on Google.com. Since these ad platforms are their money spinners, it makes sense for these companies to spend a lot of time and effort developing their ad platforms to make it easier and more beneficial for advertisers to spend money with them. For advertisers, this means that you have a constantly evolving tool that offers several unique benefits.

You can reach the same people again: Whether you call it remarketing or retargeting, the ability to show ads to people that have already interacted with you is powerful. There is an old marketing adage called the Rule of 7 – a potential customer needs to have 7 touch points or exposures to your brand before they take action. Now what if you could accelerate this process by showing your brand to people that had already been on your website? That’s remarketing. Some companies have had absolutely extraordinary results with remarketing, both on display platforms and on social. What is clear is that PPC has given us new and unique ways to stay top of mind.

Blogging

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth with a variety of benefits !

Blogging is an effective way to:

Share your knowledge and expertise
Build trust for your brand
Establish your brand with free marketing
Drive traffic to your website
Repurpose blog content for Social Media
Convert traffic into leads
Drive long-term results
Help with link-building
Share company news
Attract new customers

Today's consumers are not really interested in being bombarded with radio ads, commercials or even phone calls touting products that don't interest them. With infinite amounts of information on the internet, most consumers take a more proactive approach (internet marketing) to finding solutions to their problems, searching for the products and services that meet their needs - and avoiding the ones that don't.

If you're not sure what internet marketing can do for your business, give us a call. We love getting to know new clients and offering suggestions for how we can help their businesses with internet marketing. We'd love to help you too.

E-Commerce Allows Businesses to Expand Customer Base

laura@marketinganglewsi.com (Laura Munsch) — Thu, 28 Jul 2022 13:15:00 GMT

Online Shopping is Growing - Has Your Business Implemented E-Commerce?

Over the past decade, online shopping has progressively grown—especially with the COVID-19 pandemic. Many businesses have either added or switched to an online, e-commerce platform. E-commerce (electronic commerce) is the activity of buying or selling of products over the Internet through online services. While E-commerce specifically refers to the transaction of goods and services, the online platforms utilized to operate e-commerce allows businesses to increase brand awareness, engage with website visitors, showcase products, manage product listings, and oversee order fulfillment all in one place. Not only is e-commerce convenient for businesses, but it is also convenient for consumers.

Online shopping attracts customers of all ages—it’s not just younger individuals who search the internet for their shopping. For some consumers, online shopping is a necessity for their health and well-being. For others, the convenience of 24/7 online shopping is appealing. Regardless of the reason, online shopping and e-commerce is here to stay, and will likely continue grow. According to insiderintelligence.com, US retail e-commerce sales are expected to grow 16.1%, reaching $1.06 trillion in 2022.

Direct to consumer e-commerce is the newest model of online transactions. This method allows a brand to sell directly to their end customer without going through a retailer, distributor, or wholesaler. Direct to consumer sales create strong brand loyalty, increase market opportunities, and allows for higher margins.

As a business, it is important to adapt as circumstances change and the world evolves. E-commerce platforms provide businesses with the opportunity to function during the pandemic and will continue to allow for growth. Self-employed individuals, small businesses, and large companies have all benefited from e-commerce, which enables them to reach a customer base on a scale that was not possible with traditional offline retail.

At Marketing Angle, we offer development in a variety of e-commerce platforms including Shopify, Big Commerce, Duda, Wix, and Woo Commerce. We will help set up a website within your budget and train you on how to update on your own. Please visit https://www.marketing-angle.com/e-commerce-websites or give us a call so we can help you grow your business!

Marketing Angle Acquires WBE Certification

laura@marketinganglewsi.com (Laura Munsch) — Thu, 16 Jun 2022 19:38:50 GMT

Marketing Angle: Woman Owned Business in Kansas

Grow Your Business With Woman-Owned Business

Marketing Angle has acquired certification as a Woman Business Enterprise (WBE) by the Kansas Statewide Certification Program (KSCP). We will soon be listed in the Certification Directory for Minority and Women-Owned Businesses .

Certification from the Kansas Statewide Certification Program increases opportunities for minority and women-owned businesses to gain contracts and subcontracts from government and private entities committed to the inclusion of minority and women-owned businesses.

We are certified as a WBE provider of the following services: marketing consulting services, graphic design services and advertising.

Marketing Angle is an experienced provider of:

website design and development
social media management advertising
pay-per-click advertising
video production
email marketing

Strategic Plans Developed Through Personal Conversations

Our professional team has over thirty-five years of combined digital marketing experience in a wide variety of industries nationwide. We focus on the best stratgy (per client) to grow both large and small businesses using methodologies that fit each client and their business goals.

We thrive on helping entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunties!

Our clients benefit from our past experience with local governments and non-profit agencies and have expressed how much they appreciate the strategic planning that we include with every project.

A personal touch and availability are the basic tenets of our success and growth. Our CEO, Laura Munsch, stated, "We began our company in 2018 with personnel who have nationwide marketing experience in multiple industries. We believe in conversations and personal meetings that familiarize us with our clients' needs. These conversations allow us to develop a personalized strategy."

Learn more about us !

Why Hire A Woman-Owned Business?

Whether you're a male or female procurement or business decision maker, serving the best interests of your company and its shareholders with quality and value is most-likely part of your job. There are three main reasons to include women-owned businesses in your consideration set:

Attract First-Time Customers
Save on Taxes
Count on High-Quality Output

Ready to have a conversation about how we can help your business? Visiting with you about your business is where we start! Contact us today.

Search Engine Optimization Improves Number of Clicks

laura@marketinganglewsi.com (Laura Munsch) — Mon, 30 May 2022 01:21:06 GMT

SEO Company Provides Local Business with 74% More Clicks

SEO Marketing Increases Number Of Customers

A busines providing local veterinary services increased their new pet patients with search engine optimization tactics. Our search engine marketing agency primarily managed the Google ads. When the client approved the designing of a new website, our search engine marketing company, Marketing Angle, was armed with data from Google ads. We developed pages with high search value and improved the organic reach of the veterinarian's website.

New Website Is Built With SEO

The original website had approximately twelve pages and the page titles were inadequate, e.g. Services page was named "Services". With the launch of the new website, the title for the "Services" page became "Veterinary Services". That single minor change to the web page name resulted in a 400% increase in clicks and the number of impressions improved by 122%.

The new website was developed with thirty-six pages. Content was developed that identified what people might be searching for before they take their pet to the veterinarian. Using content from patient information and Google Ads, website pages with proper SEO and content were developed. The results of these additional pages of content resulted in approximately 2,800 more clicks and 185,000 more impressions.

Search Engine Results Position

One interesting point to note and always discuss with your Search Engine Optimization agency is the position. The overall average position for the smaller website was less than the website with more pages. However, the additional pages resulted in 50% more clicks...even when their position was more than 10.

Local SEO is a Process

We frequently see "black hat" tactics being used to improve website rank. If a company does not tell you specifically what they will be doing, then move on to another search engine marketing company who will develop a content plan to improve the number of keywords and your website rank. SEO is an on-going process. Google is constantly changing their algorithm and your competition is also improving their position.

How To Optimize Your Landing Pages For Pay Per Click

laura@marketinganglewsi.com (Laura Munsch) — Thu, 19 May 2022 02:50:12 GMT

Pay Per Click Costs Decrease With Landing Page Improvements

Improving elements on a website to increase conversions is called Landing Page Optimization (LPO). It is a subset of Conversion Rate Optimization (CRO) and involves methods to improve conversion goals of any given landing page.

Landing pages are an important component of online marketing campaigns. They’re specially designed with a main goal of generating sales or capturing leads. Your Landing Page is typically the destination of your paid online marketing campaign, with your resources being used (and spent) driving traffic to your landing pages.

Continuous improvement of your landing pages and constant management of your paid traffic can lead to significant improvements in business results.

Know Your Website Traffic Sources

Optimizing for different traffic sources is essential. Your website traffic can come by someone clicking on a paid search ad, such as Google Ads and performs differently than traffic that may arrive from a social media ad spend.

Typically, you may manage more than five different online marketing campaigns, and be overwhelmed by all of the data. Be sure that you understand what traffic channels are being used to acquire potential customers and how to optimize and maintain a landing page that contains the same messaging across all multiple mediums.

Best Practices for Landing Pages for Pay Per Click

Limit the number of actions on the landing page – sometimes less is more.

Clearly demonstrate the value of what is being offered to your visitors-don’t underestimate the value of a good headline to convince your visitors that you have what they are looking for.

Match the expectation and need of your visitors
Keywords used in your ads should be in your landing page copy (it’s what brought them to your landing page in the first place). Make sure your messaging lines up with your landing page experience.

Establish credibility and trust for your business
Case studies, testimonials, reviews or even customers' logos go a long way towards doing this. If you have them, your landing page is a great place for them. They help to ensure your visitors that your business is legitimate and trustworthy.

Offer visitors something of value to them in exchange for their personal information
Potential customers are likely to provide their email address when taken to a landing page where the primary Call to Action is a landing page form that only requests a name and email address.

Decrease the time it takes for page load
More and more people are using their mobile devices to search and browse the internet and page load speed is beginning to play a huge role in user experience, having an increased effect on bounce rates and abandonment of pages.

Optimize for search engines
Search engines are less likely to send organic traffic to your landing page if they don’t believe it will provide value for their users.

Give 'Em What They Came For

Provide your visitors with a headline that clearly communicates a benefit to being on your website. Give them a clear call to action with a short form that makes converting on the page easy. Draw their attention with a clickable button and provide easy, readable content in small chunks.

Your landing pages are capable of doing incredible things for your business if you utilize them effectively. For one of our clients, Wellesley Exotic Pet Vets, we were able to bring their Quality Score up from four to eight with an optimized landing page for their Reptile Vet Ad campaign. With landing page improvements, we increased their quality score from 4/10 to 8/10, thereby decreasing their average cost per click from $2.21 down to $1.06. This was directly related to improving the landing page.

Simple changes with consistent tracking and management can be within your control. Doing nothing will certainly give you the same results, repeatedly. Hopefully, you've learned something that you can apply and see your efforts pay off almost immediately. If not, give us a call 785-577-2939 and let's talk about how you start growing your business effectively, together!

Use our Pay Per Click spreadsheet to determine if Pay Per Click can provide a valuable Return on Investment.

Reasons Why PPC Is Vital To Online Lead Generation

laura@marketinganglewsi.com (Laura Munsch) — Thu, 19 May 2022 00:18:26 GMT

Why You Need PPC for Lead Generation

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still an effective method for generating qualified leads for businesses.

As a specialist in the 4 pillars of digital marketing in Kansas - search, site, social and mobile, I am passionate about effective online lead generation. My deep understanding of this strategy is based on knowledge and practical experience of having applied it successfully to my clients’ (and my own) business! I am, therefore, well-placed to talk about why PPC continues to be one of the most outstanding methods for online lead generation and is necessary before a long-term SEO strategy is put in place.

Let me elaborate on some of the advantages that PPC has over other lead generation methods:

It’s measurable: The single greatest advantage of any lead generation method is the ability to measure the exact cost per lead. With traditional above-the-line marketing, this is always challenging. How many leads did a newspaper or radio campaign generate? PPC, whether paid search, display or social ads, all have a method to be able to track a conversion. It could be a form filled in, an email or a phone call, but you can tell when you have that lead firmly in the first level of your funnel, and you know exactly how it got there. That allows you to see what the cost per lead of each strategy is, and adjust your path accordingly.
It’s targeted: Paid search, social and display marketing, all require you to select where, when and who you want to show your ads to. You can select people based on their age, what they typed in as a search on Google, what type of content they are reading or even if they have kids or not! Seth Godin says, “Everyone is not your customer” and this is a key thing to understand in marketing. By knowing your target market, you can reach them with an idea that resonates with them. Being able to target exactly the person that is your ideal customer can reduce your cost per lead and increase your overall ROI.
It’s evolving: More and more companies are moving to online advertising to grow their business. In the past, the way to advertise was Yellow Pages and local newspapers. Billions of dollars are spent each on PPC advertising. Selling advertising is actually how most of the large internet companies make their money, Facebook and Google being at the forefront of this. In fact in 2015, 77% of Google’s total revenue came from ad clicks on the Google search page. That figure doesn’t even include revenue generated form the wider Display Network or YouTube! That is $52 billion from people clicking on ads after doing a search on Google.com. Since these ad platforms are their money spinners, it makes sense for these companies to spend a lot of time and effort developing their ad platforms to make it easier and more beneficial for advertisers to spend money with them. For advertisers, this means that you have a constantly evolving tool that offers several unique benefits.
You can reach the same people again : Whether you call it remarketing or retargeting, the ability to show ads to people that have already interacted with you is powerful. There is an old marketing adage called the Rule of 7 – a potential customer needs to have 7 touch points or exposures to your brand before they take action. Now what if you could accelerate this process by showing your brand to people that had already been on your website? That’s remarketing. Some companies have had absolutely extraordinary results with remarketing, both on display platforms and on social. What is clear is that PPC has given us new and unique ways to stay top of mind.

Lead generation can be a businesses’ largest stumbling block, but the above points show that using PPC as a lead generation tactic is a sound way to fill that sales funnel with qualified, quality leads. Speak with a Marketing Angle consultant today, and find out how we can help to accelerate your business growth through some powerful online lead generation strategies.

Are You Familiar With How Google Reviews Help Your Business?

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 23:00:00 GMT

Google is often the first point of contact between a customer and a business. Learn how you can acquire more Google Reviews.

Google Reviews Are Important For Ranking For Local SEO

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. When a person scans the search results for a local product or service in Google ,the business listings that include customer reviews present greater credibility and, naturally, receive more clicks.

The three main benefits of getting customer reviews:

1. To acquire testimonials that you can use in marketing your business. (The power of the customer testimonial cannot be underestimated in its influence on other potential customers.)

2. To better understand what you are doing right and/or wrong as a business.

3. To improve the visibility of your business on Google.

Google Reviews Matter for Small and Local Businesses

Google is interested in providing the most relevant and beneficial results for local searches. They not only want to know what your business does, but how it is perceived. In large part, they do this by seeing how many reviews you have and what your average customer rating is.

Features of the new Google Maps state outright that the “highest-rated” businesses near you will be returned when you search with local intent. Its map search layout now shows ratings and reviews more prominently. Google content is king, so adding user-generated content on your site or your Google My Business page is a great way to add new and unique content.

When hovering over the pins on google maps for these locations, you are able to immediately see Google ratings and the number of reviews making it easy for your customers to compare you to competitors. Encourage your customers to complete reviews on your behalf by making it easy for them to do so.

First, create a link from Google Search:

1. On your computer, search for your business on Google.

2. Find your business listing and click “Write A Review”.

3. Copy and paste the URL you see in the address bar.

(Note: If the above steps don’t work for you, you’ll need to use the PlaceID Lookup Tool instead which can be found here: https://support.google.com/business/answer/7035772?hl=en

To create a link using the PlaceID Lookup Tool:

1. Use the PlaceID Lookup Tool: https://support.google.com/business/answer/7035772?hl=en

2. Enter your business name in the “Enter A Location” field at the top of the map.

3. Click your business name in the list that appears.

4. Copy your Place ID, which you’ll see beneath your business name.

5. Add your Place ID to the following URL to create your link: https://search.google.com/local/writereview?placeid= <place_id >

With technology at customer’s fingertips and the ability to voice complaints so easily without ever having a genuine conversation about their complaint with a company creates the fear of receiving a bad review by companies and may keep them from utilizing the benefits of Google reviews.

WORRIED ABOUT A BAD GOOGLE REVIEW?

Receiving an unflattering review is not necessarily a bad thing. By actively engaging and responding quickly to try to resolve illustrates to potential customers that you care about your clients. This activity around bad reviews can actually increase conversions.

Reviews are just as much a tool for you as they are for your customers! They provide valuable feedback for your business and as you engage with them in your responses you are building credibility and trust. Your responses will appear below your customer’s review on Google Search and Maps under the label “Response from the owner”. Both will be viewable by the public and will allow you to build relationships with customers.

Here are some tips for responding to reviews:

Be nice and don’t get personal . Keep your responses useful, readable and courteous. (See Google’s local content policy )
Keep it short and sweet. Make it useful and genuine, but don’t overwhelm with a long response.
Thank your reviewers. You don’t have to respond to every happy review since every response reaches lots of customers. You should respond to happy reviews when you have new or relevant information to share.
Be a friend, not a salesperson. Your reviewers are already customers. Don’t try to sell them, however, do share with reviewers something new about your business or something they might not already know.

Source: BrightLocal

If you believe that a Google review violates the posting guidelines you can flag it as inappropriate by clicking the three dot menu icon and choosing Flag as inappropriate .

Google reviews level the playing field for all competitors. The transparency and social proof often trump even the best marketing campaigns. While marketing campaigns can have a huge impact, they have less relevance in the context of Google business reviews. Any searcher can type in a search query and find reviews from actual customers to make informed decisions on whether or not they should engage with that business.

Google reviews give businesses the opportunity to compete with retail giants. Big or small, the business who takes advantage of Google reviews is in the position to rank higher in local search results. They give your business the power to influence, not only SEO, but brand trust.

Are you ready to exert your power and get higher in the rankings?

4 Quick & Easy Ways to Boost Traffic to Your Website

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 20:22:05 GMT

“The Internet is becoming the town square for the global village of tomorrow"- Bill Gates

SEO Quick Tips

It's hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business.

On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order to overcome the aggressive fight for online supremacy. One of the most common and simplified methods of achieving this is to increase the overall traffic to your website. So, here are 4 easy ways to quickly boost your website traffic.

1. Use Search Engine Research To Drive Traffic - Discover your Customer's Voice!

Tools such as Google Ads, Microsoft Ads (also known as Pay Per Click or PPC ) or SEMrush can help prepare the copy for your ad campaigns, but also give invaluable and actionable insights into your customer base, and their buying/searching behavior. This will help you design the layout and language of the site while keeping your customer expectations in mind.

For example, you may find that most web searches to your web page are based on problem-solving or emergency inquiries like "how can I protect my software IP?" or "next day flower delivery". Using these insights to create content that focuses on solving these customer problems could be a good start.

Finding the right words or phrases that are relevant to your product or service can also help you deliver workable findings in the design and layout of your web page. Since most people use search engines to answer their questions, why not base your content on problem-solving behavior?

2. Content Strategy/Blogging - Optimize Your Site with Keywords!

Now that you have a firm understanding of your customer's voice, you can use your newly found keywords to guide your content. You have a better chance of being found by your target audience if you pepper your webpage's with words and phrases that they are most are likely to use while doing their online searches. Of course, it’s equally important that your content is not crammed with every keyword that is relevant to you! (Google is watching and may flag you for bad content).

It is important to understand that onsite SEO is your site's way of communicating your business offerings to a search engine. When the concept of SEO began, it was all about trying to 'fool the algorithm' without ‘‘poking the bear’. Now a sound content strategy will help you stay competitive within your market. Google spiders love change, so don't delay. The more frequently you add content, the higher you will appear on the search results pages!

For Example, a Dublin-based car dealer who wants to be found online by people using search phrases like "cheap cars" or "spacious Ford Cars" have to include these keywords on their website. It is equally important that the same message and content quality is maintained in landing pages relevant to those searches. The same applies to your blog posts, news stories, and other content.

PRO TIP! Use page titles or meta descriptions to describe your offer. Google will prioritize these fields first as opposed to the main body of text on the page

3. Social Media Marketing - Add Another String to your Inbound Marketing Bow

Company Directors always get very excited at the prospect of 'free advertising,' but it’s very important to remember that social media marketing is more of an ingredient than an entrée. Depending on the size of your business, you might want to allocate a considerable amount of time to social media marketing. However, you have to keep in mind that despite the relatively free cost of posting, you may need to invest an extensive amount of time and resources to see real results.

Having an arsenal of strong social channels such as Facebook, Twitter and others are ideal for supporting your website and can provide an extension for not only your business communications but the products/services being offered as well.

Another great way to promote healthy SEO is by placing links on your social media platforms connecting to your web pages (e.g. blog posts). Google will view them as ‘social signals’ of proven web content – social signals being your web page's collective shares, likes and overall social media visibility as perceived by search engines. This, in turn, has a positive impact on SEO.

PRO TIP! A small or medium business shouldn't allocate all social media tasks to just a single person. Thought leaders exist in all layers of the organization. Best results will come from the Director contributing their own voice (as the best vocal point of the business) with support from Staff for other creative material like images, taglines etc.

4. Paid Advertising - Targeted Spending, the Smart Way!

By now your web page is fully loaded with enough content and relevant keywords to set your traffic numbers soaring, but of course, you can't expect to become an Internet champion that easily. In order to really break into the digital space, sometimes you have to spend money to make money.

Before you jump into online advertising or pay per click advertising , it is vitally important to gauge your audience, know the territory and set limits and expectations for your online advertising campaign. The most prominent pay per click advertising platform is Google Ads.

An effective option for this is display/banner ads to immediately engage your audience with a rich media message on a web page relevant to their own interests. This tactic is be best suited for a more spontaneous sales opportunity and generally works best for people who are not actively searching for your product or solution.

Knowing which platforms best suit your company is also paramount. Are you a restaurateur who favors Google Search ads to quickly inform your customers of your location or phone number? Or, maybe you’re a manufacturer that has a long sales cycle where serving up an extensive amount of information is better suited to sell your product. Whatever the offering, you need to match the ad platform to your customer buying behavior. For example, promoting a business software product on LinkedIn, a platform that is driven by and for businesses, makes more sense than promoting it on Instagram.

So there you have it, with a strong focus on integrating these digital strategies in your daily marketing practices, you will be well on your way to gaining traffic, building real brand awareness, and maximizing your rate of return for your business. Always remember to be aware of your customers’ needs and behaviors and this will help you stay ahead of the curve.

At Marketing Angle, our team is excited and energized to help clients in all aspects of digital marketing. Give our team a call today. We want to know how we can help!

Responsive & Strategic Website Development

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 20:11:25 GMT

What Is Important for Strategic Website Design

With website development at our fingertips on the Internet, it is important to remember that the “look” of a website is only one component of the development.

Yes, the look of your website is important, but your website is also a tool to grow your business and should be developed as such.

Almost anyone can build their own website with all of the free website creator technology available. Is it right for you? Are you able to enhance your website to the extent that is acts as a part of your marketing strategy and adds value to the other efforts you are putting forth to reach customers and generate leads for your business?

TELL A USER RIGHT AWAY WHAT YOUR COMPANY DOES.
From the very first page that a potential customer lands on, it is extremely important that they are able to tell immediately what it is your business can do for them and why they should choose you. It is said that once your page loads, users form an opinion in .05 seconds!

MOBILE FRIENDLINESS MATTERS.
Desktop searches are quickly losing ground to the computers in our hands. Mobile searches are high. It is a must for your website to be responsive. Almost half (48%) of users feel like companies don’t care about their business if their site doesn’t work well on their smartphones. Make sure your telephone links are clickable, too.

MAKE SURE YOUR WEBSITE TAKES LESS THAN THREE SECONDS TO LOAD.

The speed of your website is another factor that plays a huge part in today’s fast-paced search for answers. If your website is slow to load, you are losing valuable leads from internet searches. Your customers are impatient for answers to their challenges. If your website isn’t answering their distress call quick enough, they are hitting the back button and moving on within seconds. Your potential customers expect your website to load FAST! Test you site here: https://search.google.com/test/mobile-friendly

YOUR WEBSITE FONT MUST BE READER-FRIENDLY.
Consider ALL of your potential website visitors and their ability to interact with your website. Typical body text should be at least 14px and body copy should be in a Sans Serif font for compatibility and reader friendliness across all device types. Make sure that your website visitors can read all of your website’s text.

YOUR WEBSITE SHOULD NOT HAVE LOTS OF LINKS THAT OPEN IN NEW BROWSER WINDOWS.
When a visitor lands on your page, you want to keep them there. Links that open in new browser windows invite them to leave your website, cause navigation to become confusing and create a bad experience for them.

YOU SHOULD RARELY HAVE SOCIAL MEDIA ICONS AT THE TOP OF YOUR WEBSITE.
While your website should invite interaction and engagement, don’t encourage your customers to leave your site as soon as they arrive. Yes, you want them to connect with you on Social Media, but you should never have those icons at the top of your page. However, they are important! Do try to keep them on the side, bottom, or even in the middle.

DON’T HIDE THINGS.
Is it your desire to have a lead-churning website? Menus are great on mobile devices, but less so on desktop. Give your users text links to help them navigate and understand all of the options they have. Never hide these things on your website. Your website is your opportunity to build a relationship with your potential customers. Don’t lose opportunities to get your users further down your experience funnel-give them everything they need in plain sight.

MAKE SURE YOUR WEBSITE HAS H1 HEADINGS AND H2 SUBHEADS.
Search Engine Optimization (SEO) is extremely important on your website. There are more than 6,586,013,574 searches a day worldwide! How do search engines find your website with all the other websites there? One of the ways is headings and subheadings on your website. H1 Headings and H2 Subheadings allow you to rank higher in search engines, also enabling bots to read and decipher what a page on your website is about. If a bot is unable to do this, your page becomes lost somewhere in that great big search number, never to be seen or heard from again. Your website visitors will also skim your headlines and emphasized text to decide if they are interested in your page.

MAKE YOUR WEBSITE SECURE ( https://)
Data breaches are becoming more common. They seem to happen every other day. Your customers are looking to see if your website is secure by looking for that important little “s” at the end of HTTP. If they don’t see it, they most likely will not interact with your site. Internet users are savvy, and their security is important to them. Not having a secure site is like waving a red flag for both search engines and cautious website visitors. They will not likely be entering any personal information (email, phone number, name or address) if your site leaves them vulnerable to hackers. It will also potentially push your website further down in the search results and limit your visibility online.

Your responsive website is one of your greatest marketing tools! Presenting it to your clients and potential customers is an important part of growing your business online. The end goal of your user's experience on your website is to drive engagement and create leads for your business. Visit us at https://www.marketinganglewsi.com/responsive-mobile-website-design today to view our work and see the services we offer.

Don't forget to make your contact information easy to find and simple to use. Don't frustrate users by making them search for your contact information, it may create a lost opportunity instead of a great lead.

Sources: searchengineland.com , globalsign.com , neilpatel.com , searchenginejournal.com

Marketing Angle has a proven track record in website development, with experience in multiple industries.

If you have concerns about developing a website that will act as your online sales rep, choose a partner with the skills and experience to deliver a website that acts as a tool and compliments your other marketing efforts.

Be "LinkedIn" Effectively

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 19:18:28 GMT

Using Your Company Profile To Your Best Advantage On The LinkedIn Platform

LinkedIn: Learn the Basics of Your CompanyPage Profile

Initially printed in Kansas Society of Association Executives

LinkedIn is the largest professional social media platform, so it makes sense if you are in the workforce to use it to your best advantage. Setting up a company page is a great way to connect and network with customers, colleagues and other businesses. It’s also a great place to show them what you have to offer with your unique skill sets and services.

In this article, I hope to teach you the basics of setting up an engaging company page profile, along with some tips on how to utilize it to grow YOU and your business by connecting and networking with other professionals.

Let’s start with creating your best company profile with a little insight about the platform. The vision of LinkedIn is to create economic opportunities for all members of the global workforce, including entrepreneurs and companies. It is the world’s largest professional network on the Internet. There are more than 259 million members (that’s a huge business network of professionals, literally at your fingertips!), so my very first tip is: Your company overview is important. Make it easy for the right people to find your company page by adding SEO terms in the description and specialties sections. Company pages are SEO-friendly. Take advantage of the fact that Google previews up to 156 characters of your page text and lead with keyword-rich copy that includes phrases that describe your business, expertise and industry focus.

Did you know that Showcase Pages are free extensions of your company page? They are designed for spotlighting a brand, business unit, or initiative. Use Showcase Pages for distinct messaging and to target specific audiences. You may also customize your pages for your global audiences by setting them up in more than20 different languages and using targeting filters like geography and language to define the audience for your updates.

Companies with logo images get six times more traffic to their pages, so start with your logo and add a great cover image that will bring your page to life. When members search for your company, your logo appears. Use PNG images with your logo size being 300 X 300 pixels. Your cover image should be 1192 (w) X 220 (h)pixels minimum and 1536 (w) X 768 (h) pixels maximum.

When you set up your LinkedIn company page, think of your activity and branding on the platform as your professional image, defining your company and the value it brings to the industry.

Nobody knows your company story better than you, so put on your story-telling hat and tell everyone what makes your company one to be followed and connected with. Even if you aren’t a great storyteller, your company story is unique, because it’s yours! Challenge yourself (and grow) to show your company’s strengths in your industry, things you’ve learned and how you’ve added value or helped those around you with your company’s offerings. Your company has provided value in some way or you wouldn’t be in business. Tell your followers the problems that your company has helped solve for customers, how you did it and what value it provided as a result.

Update your company page with daily updates. It is the most effective way to start a conversation, drive word of mouth and directly engage with your target audience. Share lessons you’ve learned, problems you’ve faced and conquered(and how) to be relatable to your audience. Ask your followers for advice or to weigh in on hot topics to increase engagement. Your daily posts will appear on your company page and in the news feed on the homepage of each of your followers across all devices and platforms. Use those daily posts to create meaningful engagement. Offer helpful information, rich content and great visuals so your post stands out in the news feeds of your followers. Rich media images generally result in a 98% higher comment rate!

Always be helpful and friendly without being salesy! Don’t post overly promotional messages unless they deliver a specific benefit to your followers.

You-Tube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate. If you have videos be sure to utilize them! We all like watching You-Tube videos, right? When I see something that speaks to me, the first thing I do is share it. Make them shareable.

Optimize your headlines and introductions. Keep those intros concise and snappy. Ask thoughtful questions to involve your audience. Be sure to include a clear call to action, like a link.

Don’t forget to track your page's progress. Your page includes analytics that will show you the changes in the size and composition of your following community and the activity on your page. Define your target audience and post updates designed to attract them. Review your monthly engagement metrics here as well. As you optimize you’re your updates based on individual performance, you should see an uptick in your overall engagement month after month. Learn more about Page Analytics here:
https://www.linkedin.com/help/linkedin/topics/6227/6237/4499

LinkedIn also offers Sponsored Content for promoting your company page. It allows you to set your own budget and choose from cost-per-click (CPC) or cost-per-impression(CPM) pricing. You can get your message out on every device, leverage comprehensive targeting options and track conversions from your ads.

For those companies that have limited HR resources (and time; the productivity killer) LinkedIn even has a Career Pages option. You can turn your Company Page into a recruitment portal (pretty cool, right?) using Career Pages. With targeted content and job recommendations, you can attract and engage quality candidates! You can use Career Pages to give candidates an authentic view into your company culture with employee created content, company videos, employee testimonial and tailored messaging that you curate and manage easily, allowing you to attract the best talent. It is also a great way for potential candidates to self-assess whether they are a good fit before they apply for a position with your company.

I hope you found this information helpful and are already well on your way to your best company page! I’m looking forward to connecting and networking with you on LinkedIn!

How To Use Buyer Personas For Website Development & Design

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 18:42:11 GMT

Develop Buyer Personas Before Developing Your Website

Developing a great website goes far beyond the visual appearance. Naturally, you want to create a website that is pleasant for users to look at and easy to navigate, but you also want it work for your business, drawing in relevant traffic.

Your website needs to revolve around your visitors and you need to identify who you are trying to reach and include it in your website development.

Creating buyer personas is a great place to start. Using your knowledge of your industry, including your customer’s challenges and pains, is incredibly important to your website design.

Including this in the development and layout of your website enables you to deliver quality content on your site. You can also reach out through their favorite social media platforms offering solutions related to their time constraints and priorities, giving you the power to speak effectively through your website to your target audience.

If you consistently provide what they need through your website, they will keep using it as a reference and a source. Developing it to their needs will help you move them right on through your sales funnel quickly and efficiently.

What is a Buyer Persona for Website Development

A buyer's persona is developed when you ask these three questions.

1. Who is your ideal customer?

2. What do they need?

3. What are their online habits and buying behaviors?

As you begin to develop your specific buyer personas, understand that they are used to make marketing decisions; where to place ads, what products or services to focus on, and which social media platforms to use to promote your business.

You will use them to build individual relationships with your customers, helping them by providing answers their questions, not to “sell” to them.

To do that, you can use your website planning phase to develop content based on their needs and motivations.

While buyer personas can be valuable in all forms of marketing strategies, they are essential to your inbound marketing strategy to connect with your target audience and offer them value for their business needs and challenges.

Download our personal development document.

Detailed Questions to Develop Buyer's Persona for Website Development

As you begin to develop buyer personas, the data you gather about your customers becomes very important to connecting with the right audience on your website.

Here are some of the questions that need answers when you begin creating a buying persona to develop a website that delivers value to your website users and customers:

Demographic info – What is your buyer personas age, gender, income level, etc.
What is their job? What is their seniority level?
What does a day in their life entail?
What are their pain points? How do YOU (or information on your website) help them solve their problems?
What are their goals?
What do they value most?
Where do they go for information?
When seeking your products and/or services, what do they expect?
What experiences do they prefer?

The answers to these questions will provide the structure to the personas you develop.

It’s more than a list, you will bring various personas to life, creating fictional characters based on these questions that will help deliver the right users to your website.

Using the information you gain from creating multiple buyer personas will allow you to identify the motivations behind your customers behavior, enabling you to deliver solutions to all of your potential customers, looking potentially for the same things, via a variety of ways (related to their individual preferences) of “researching” for solutions to their challenges.

Just like in real life, your buyer personas are never “complete”. They will continue to evolve, taking in new information, developing and changing, so it is important to revisit them, some suggest every 3-5 months, to adjust them as they develop.

Utilize Buyer Personas To Drive Conversions

Use your “buyer personas” to guide you on the layout of your site. Organize and highlight the content that is important to them.

Put yourself in the mindset of one of your personas and imagine arriving on your site. What would you be looking for? Services? Create a call to action that leads to your services page.

What if one of your personas is based on a demographic that is aged 45 and older? Like me, they may carry a pair of “readers” everywhere they go (especially low-light restaurants!). Make sure your content is easily readable and adaptable to any device by selecting a good font that is sized correctly (no smaller than 14px).

Include buttons for call to actions that make it easy for your users to interact with your website.

Say you own a barber-shop, include a “schedule an appointment with your favorite barber” button at the bottom of the services page to increase conversions AND make it easier for them to make a decision to get a trim, while they are on your site.

Most people don’t think about it, but the psychology of colors is a real thing and plays a big role with resonating with your personas. Different colors and combinations have the power to evoke different ranges of emotions. Consider your buyer personas when choosing website colors, you want your colors to appeal to them.

Taking the time to create buyer personas will help you, not just with your website development and design, but also in every aspect of your marketing efforts.

Always keep your personas in mind when it comes to the design of any of your marketing materials as well as your website. What are your personas looking for? What will appeal to them? Does your website help them get to their end goal?

Listen to your buyer personas. They will communicate what their needs are and how you can meet them before designing your website.

Ask Your Website Developer Five Important Questions

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 12:12:47 GMT

Developing a Website? Here Are Some Questions For Your Developer.

1. WILL MY WEBSITE BE RESPONSIVE?
This is huge! Make sure your website is accessible via mobile devices and tablets. Mobile devices have exceeded desktop searches. Your website needs to be mobile-friendly. Don't let anyone convince you otherwise.

2. WILL MY WEBSITE BE SECURE?
The answer is unequivocally "Yes". Starting in October 2017, the Google Chrome web browser started showing a "not secure" warning when users started filling out a simple contact form or search field on a non-HTTPS website. Users may abandon your site if this warning appears. A secure website helps you maintain lead generation from forms on your site, improve your search engine rankings and provides your customers with encrypted security while interacting with your website.

3. WILL YOU INCLUDE ON-PAGE SEO ON MY WEBSITE
Search Engine Optimization refers to steps that are taken to ensure that your website appears on Google (and other search engines) when key terms related to your industry/business are searched. The best and most efficient SEO is planned into the foundation of your website from the very beginning, not AFTER your website is designed.

4. WHO WILL OWN MY SITE/DOMAIN/HOSTING?
This one is a little tricky! Unless your contract specifically states the you "own your website", you don't. You can't "own" a website the same way you own a car. Your website is dependent on it's hosting provider. If your hosting provider goes down, your website goes with it. Be sure to get the specifics. You can own the components that make your website, such as, the design and the content. Make sure that it's written in your web design contract. Copyright law states that the creator of the website's design and content automatically becomes the legal owner of said assets. What you own outright is the text you give them (if any) and photos you took. After your website is created, you are given a license to use it, unless your website developer states otherwise in your contract.

5. WILL BUSINESS OR INDUSTRY RESEARCH BE DONE BEFORE DESIGNING?
This question separates amateurs from pros. You want the right site, not any site. Your website is the window to your brand. Proper research is extremely important for defining your target market and growing from there. Good research provides an understanding of your goals and what is most appealing to your clients and potential customers. A successful website speaks to your unique brand identity positioning you in front of your target market. Your website developer should include this research in your contract.

https://www.forbes.com/sites/theyec/2014/04/25/nine-questions-you-should-absolutely-ask-your-future-...

Do You Know How To Evaluate Your Google Ad's Performance?

laura@marketinganglewsi.com (Laura Munsch) — Wed, 18 May 2022 11:33:23 GMT

Google Ads & Bing Ads Management

Having trouble deciphering your Google Ads data? Simplify your evaluation with some basic tips on managing your pay per click ad performance.

You're pay per click ads are up and running. You're feeling pretty good about how well you did creating them. You're sure you've covered all the basics to generate a lot of clicks. Now, it's time to work!

There is a lot of work yet to do. Managing your ads' performance is essential to maintain control of your advertising budget. It is now time to start tracking statistics such as, clicks and impressions. You want to stay focused on what your goal is for each campaign and evaluate your data with that in mind.

You can begin by clicking All Campaigns in your navigation menu on the left of your Google Ads account. You can review either by Ads & Extensions or Keywords from the page menu on the left. The statistics table will show you a complete, customizable view of your data.

You may want to start with monitoring the clicks and impressions of your ads and keywords. The very left hand column of the statistics table displays symbols that show whether your ads (ad groups or campaigns) are running or paused. (Note: you can customize the columns to view only what you are interested in at the top right under the modify columns selection).

Don't get caught up in analyzing your ads at a granular level, as delving too far into the data can be overwhelming and time consuming for even the most knowledgeable of analysts. If you begin by following these basics when creating your ads, you should get very workable results that you can learn (and begin managing performance) from:
1. Set your ad rotation setting to Optimize.
2. Have at least two Responsive Ads for each ad group
3. Enable at least three ad extensions.

Your keyword performance is important. Review the Status column of the statistics table on the Keywords page to see if your keywords are Eligible to run. You can hover over the status of each keyword to get a short summary of that keyword's status. You are also able to get a "diagnosis" of the keyword to help guide you if there is a problem.

The Quality Score column helps you manage the scores of your keywords (it is not a default column, so you will have to add it from the " Modify Columns icon). The Quality Score estimates the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. If your Quality Score is low, research ways to bring it higher. We recently improved a Quality Score for a client by improving the landing page that our Ad was driving customers to, improving their Quality Score from a 4/10 to an 8/10 and you can do it too. The attention to this simple detail during daily management of their PPC campaigns resulted in an ad that was receiving zero clicks and impressions to twenty-eight clicks on the ad in just one month after the adjustment was made. Daily management of your PPC campaigns is a must, for this very reason. (Need help? Give us a call.)

Search Terms are a great way to see the actual words that were used to drive traffic to your ads. If someone else is managing your ads, insist on reviewing the SEARCH TERMS. (Be careful! Some pay per click management companies do not show you these and reference only the keywords. These are not the same!)You can review them on the Keywords page. Click on Search Terms at the top of the page and then in the drop-down that appears.

You can use the search terms information to identify successful keywords and to find new keywords that you hadn't thought of before. You will also be able to identify "negative keywords" here and add them to your negatives keywords list. Your negative keyword list is the list you will create to prevent your ad from showing when these words are in the search terms.

When you look at the statistics of your Ads and keywords, it is important to keep your campaign goals in mind. Some statistics will be relevant and helpful, while others may not be. Is your goal ROI (Return On Investment), creating Brand Awareness, driving traffic to your website or sales and conversions?

Customize your tables and charts using the tools that are most likely to help you reach your PPC advertising goals. Then, continue to review and manage your Google Ads, tweaking, budgeting and optimizing to get the absolute best performance for your efforts.

Visit our Pay Per Click page to learn more about Marketing Angle's services.

5 Tactics to Leverage Paid Search to Generate Leads

laura@marketinganglewsi.com (Laura Munsch) — Sun, 15 May 2022 13:19:53 GMT

How Does Paid Search Generate Leads for Small Businesses

Are you a small business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing issue of finding enough people who want to buy your product or service on a regular basis.

This blog article will explain the various paid search advertising tactics that a company can use to start generating leads quicker for their business.

1. Good Paid Search Starts with Great Keyword Research

While there are multiple ways a company can generate leads for their small business online, pay per click remains one of the simplest and quickest ways to generate leads in almost any industry.

A basic pay per click campaign (PPC) will usually roll out as a highly targeted campaign, by targeting the demographics of the clients you would like to attract. You will start with great keyword research to see how people are actually searching for your product or service online - no guessing here. If you have been running ads for some time, then conducting a periodic audit of search terms is important since how your potential clients are looking for your products and services can change over time. While some companies choose to run these campaigns on their own, a professional firm who has run thousands of campaigns and has specialized knowledge in your industry can help greatly in identifying opportunities you might not otherwise be aware of. This helps ensure your precious ad dollars are not wasted and the ads are properly optimized over time, so you get the best results for your marketing spend.

2. Serve Up Relevant Offers at the Right Time with PPC

Usually your initial PPC ads are in the form of a text ad since they are the simplest ads to generate (especially if you are doing it on your own). From here, multiple ads can be created so you can compare which ads are providing you with the best results. PPC ads for small businesses are most effective when the ad being served up is most relevant to what the buyer is searching for in a search engine. Because PPC allows you to reach the buyer right at the moment they are searching for their item, you have a golden opportunity to provide the buyer exactly what they need, when they need it (i.e. it is 6 PM, and I am hungry and want to order a pizza, what deals are out there?) In this example, a pizza parlor looking to bring in more foot traffic or increase their online orders would use the hook of a coupon or promotional code in their PPC ad that is not only relevant and served up in their local area but is also timed to show up at the dinner hour. Implementing an ad campaign that is set-up to reach a buyer, where they are in their ‘buying cycle’ increases the likelihood of you selling something to that individual.

When there is high search volume around a product or service, PPC is the ideal place to start with lead generation. Not only do you want to ensure your business gets a piece of that high traffic volume, PPC has the targeting capabilities for you to manage your budget accordingly so you can manage your spend but still use it as a more immediate form of lead generation. This is especially important if your digital marketing strategy includes longer term tactics such as search engine optimization, which can take months to start produce results.

3. Expand Your Brand Reach with Display Advertising

Display ads are online advertisements placed on websites that are highly relevant to what you are selling. They may be text, interactive, video or image ads that are shown to people who are most likely to be interested in your product or service. The type of ad format you leverage will depend on the objectives of your ad campaign. An image-based ad is great for expanding your brand awareness and may include the logo of your company, or a picture of the specific product you provide. Whereas, a video ad is highly effective when you need help explaining a more complex product or service. These types of ads are effective when search volume for a specific keyword may not be so high, but you have an idea of what types of websites or places your target audience hangs out online. Display ads are especially important for established brands that need to keep the brand in the forefront. You can get millions of impressions over a short period of time and funnel traffic to your website or landing pages where customers can find out more detailed information about your services or immediately get in contact with you.

4. Bring Potential Customers Back to Your Site with Remarketing

Going hand in hand with display ads is a tactic known as ‘remarketing or retargeting’. We’ve all visited websites that we’ve browsed but didn’t necessarily buy something on. But have you ever been on a website that you have visited that you then started to see ads for as you browsed other sites online? This is what we call remarketing. Using cookies, this highly effective method of exposure gets your ad out in front of your prospective customers time and time again, increasing the likelihood that they will remember they were on your website and prompt them to revisit and purchase from you. Even if they don’t purchase immediately when they first visit your website, the psychology behind this persistent advertising is proven to have more than a 50% success rate of getting customers to purchase from you on a subsequent visit. Remarketing is a great way to grab the low-hanging digital fruit in your marketplace, and is something every company online should have set-up.

5. Use Social to Connect with Your Target Audience More Effectively

Social ads are becoming more and more common as people and companies flock to social media platforms at record speed. Entire communities for special interests groups have sprung up, making it ideal to find like-minded people like never before. For businesses, this represents an ideal opportunity to use the power of consumers for recommendations. Many consumers want a friend or family member to recommend a product or service prior to buying for themselves, and social networks have become the logical place for these discussions.

Likewise, being ‘social’ is all about getting unique insights into your target audience. For example, the Facebook platform has done an incredible job of defining who audiences are by having individuals share their demographic information online, making it the perfect place to advertise if you are a business-to-consumer brand. Through Facebook, you can even input your existing client emails and produce a ‘look alike’ audience - in other words, you can find more prospective clients that look similar to the clients you already have in your database. Because of the personal nature of these social sites, as a brand, you have an excellent opportunity to form relationships with your audience, brand yourself quickly and develop great customer loyalty, who in return, create enthusiastic referrals.

Unlike traditional advertising, the best thing about paid search advertising, regardless of the tactic, is that you can easily measure your return on your marketing dollars! Lead generation has never had so many varied options, with such an ability to hyper-target your desired customers. With great research and a knowledge of the type of client you would like to have, it is possible to get an online lead generation campaign up and running within a few days. For businesses who require an immediate source of leads, pay per click, display ads and social ads are some of the quickest lead generation tactics for you to leverage online.

What other lead generation tactics can you employ to grow your business? Give us a call today! (785)577-2939

Website Launch for Fast Catch

laura@marketinganglewsi.com (Laura Munsch) — Mon, 29 Nov 2021 20:04:19 GMT

Fast Catch™ is focused on the safety of ranchers and their cattle with the launch of Fast Catch calf catcher. Fast Catch's patent pending technology provides protection for cattlemen as they work calves, while improving their efficiency by decreasing the amount of time to capture a calf.

With the launch of the Fast Catch™ website, https://www.fast-catch.com , ranchers can view how the UTV-mounted calf catcher easily attaches to a UTV. Watch how the UTV-mounted calf catcher is able to navigate rough terrain and capture newborn calves. The rancher is able to safely enter the cage and work the calf while the protective mother cow looks on.

The inventor of the Fast Catch™ calf catcher is a rancher and farmer from Western Kansas. After many years of ranching, and many close calls, he was attacked by a cow while working calves. When this incident landed him in the hospital, the idea for the next generation of calf catcher was born.

Fast Catch™ calf catcher solves the problems and dangers associated with working calves and makes calf processing more efficient. One person can work calves safely by themselves.

The Fast Catch™ calf catcher is durable and easily attaches to any UTV with customized linkage. This calf catcher allows for a one-person operation and can be navigated through rough terrain. In addition, minimal noise from the Fast Catch™ calf catcher reduces stress for cow-calf pairs, compared to competitors. Most importantly, the Fast Catch™ calf catcher reduces the risk of injury to the rancher and to the cattle.

You can visit the website to watch videos of the Fast Catch™ calf catcher in use and to learn more about the product.

Marketing Angle was excited to help this local business with the design and launch of their new website and is dedicated to help Fast Catch™ grow with marketing services and strategies. Visit https://www.marketing-angle.com/website-design for fast-loading websites, e-commerce websites, search engine optimization, pay-per-click ads, social media ads and marketing automation.

Why PPC Advertising Is Important For Your Small Business

laura@marketinganglewsi.com (Laura Munsch) — Sun, 23 May 2021 12:12:53 GMT

Do you want your customers to find you online? Many people go straight to their phones or mobile devices to find everything they are looking for these days. When they are searching, are they finding your product and ad, or your competitors?

PPC Is the Success Behind Small Business

PPC or Pay Per Click has rapidly evolved, becoming a significant part in the success of businesses. While there are still many who poo-poo the idea of digital or internet marketing, your competitors are most-likely engaged in it (you can find out by doing a Google search -- and you should).

Let’s say you provide a service like "concrete cutting". When people search for a service in their location, they will usually search for "concrete cutting near me" or "concrete cutting in CITY".

Pay per click advertising for small businesses can be a very effective tool for being found online, driving customers to your website, creating brand-awareness and promoting your business in the digital world. It is a platform for online marketing where you (the advertiser) are entitled to pay the search engine(Google and Bing are the two largest search engines.)

With PPC, you are able to select and reach a targeted audience fast, by determining who can see your ads. You are only charged for the ad when someone clicks on it. It is important that you are knowledgeable and consistent with your intentions with PPC advertising or hire a marketing agency skilled in PPC to manage your campaign accounts. See our rates for PPC ads management for small businesses.

With the increase in digital devices and people becoming more tech savvy at the base level, most businesses today have become digital. If your competitors are advertising online, it is essential to incorporate PPC in your digital marketing strategies.

How Much Does a PPC Campaign Cost?

Is It Important For YOUR Business?

In a PPC campaign, you pay the search engine for listing your ads on the top, bottom or on the sides of the organic search listings. When someone enters their search term in a search bar, and then clicks on your ad, you will pay the current CPC (Cost Per Click). Your PPC manager will have established a max Cost Per Click for your company with your input. It’s important to review your campaigns or hire an agency to manage them for you.

Here’s an example: If you pay $2.50 for a click that results in a $200 sale, you would have generated $200 in sales revenue with a $2.50 investment. It would be great if a business received a sale for every click; however, that is not going to happen, so your company and digital marketing company will determine how a conversion to a sale or next step in a long sales process will be calculated. Download our PPC ROI Calculator.

Pay Per Click Budget Control

Budget control is extremely important in managing your PPC advertising. You have the power to set your PPC budget and can use daily budgeting to control your budget.

You are able to edit your PPC budget within your Google Ads or Bing Ads account. Using Google Ads keyword planner, you can determine what your monthly budget will be and the number of clicks you may obtain. Unlike traditional advertising, you will have visibility into how your budget is being spent.

It is important to note that you can’t just set it and let it go, you must continuously be involved and making adjustments to make the most of your PPC advertising budget!

Targeted Pay Per Click Ads

You get to choose exactly where your ads are displayed using targeted ads in your PPC advertising. You can make your marketing campaigns as targeted as possible through PPC by using specific keywords, interests and demographics, ensuring that your ads are displayed to the correct audience at the right time, generating relevant leads.

You are also able to target mobile users (who are exceeding all the other device users), by using device-specific preferences.

Retargeting options within PPC allow you to reach out to people who showed an interest in your product/service, helping you deliver specific messages to your target customers at the prime time when they are likely to convert.

PPC ads can be changed, tested and optimized to reach maximum effectiveness, unlike the organic results found on the search engine results page (SERP).

Testing of PPC ads allows you to see which combination of the keyword and ads work the best, giving you the best return on your investment.

Instant Visibility With Immediate & Consistent Search Traffic

Once you know how to utilize this platform and run ad campaigns, you will see immediate traffic. Immediate results are great, but you also want them to be good by making sure you are not paying for useless clicks. While a quick campaign for a new website that is looking for exposure and visibility is great, you also want to create consistent and relevant traffic for the long haul. Daily budgets help you control your spending and your traffic when you consistently manage your Ad accounts to get the most out of your budgeting dollars.

Quick Results with Pay Per Click for Small Businesses

Pay Per Click advertising gives you a substantial amount of traffic for a pre-determined amount of money in much less time. When you invest in PPC, you have the ability to maximize your online profits easily, generating traffic, sales and leads. While organic search results are one of the most reliable sources for achieving long term online marketing goals, there have been dramatic changes in organic CTR over the past two years. Organic searches are unpaid, natural rankings that are determined by search engine algorithms.

They can be optimized by various search engine optimization (SEO) practices, while paid searches allow you to pay to have your website address displayed on the search engine results page (Google, Bing, etc.) when someone types in specific keywords or phrases that are relevant to your paid ad campaigns.

ROI of PPC

Marketing campaigns are created with the ultimate goal of acquiring the highest possible Return On Investment (ROI). By creating the most relevant ads for display online, you are able to target a specific market and audience. It is easier to manage costs because you only pay when your ad gets a click. It gives you the ability to calculate your estimated ROI based on the number of clicks you are receiving.

You have the power and control to make key changes with optimization strategies to improve your Quality Score , which in turn increases the ROI for your PPC campaigns. PPC is one of the most profitable marketing channels available when it comes to reaching a higher ROI because it drives qualified traffic to your website or landing pages pretty fast and starts generating conversions. If you have not started Internet marketing, utilizing Pay Per Click advertising, don’t panic. Do your research, hire a marketing agency to help you get started, and get busy generating leads, sales and traffic today.

Check out these important internet statistics !

PPC and SEO (search engine optimization) go hand-in-hand with your online marketing strategy. They are both important in helping you improve the overall ranking of your website. PPC helps you discover keywords that are popular and relevant to get more clicks and conversions. You can also implement them into your SEO strategy.

These two strategies work together very well. PPC helps your SEO strategy by ranking new keywords quickly. It will also help you when your SEO results are not very good. You will be able to get more specific search terms that will increase SEO related traffic to your website. Combined, they compliment each other well and work for you on both channels. Having search results that are shown in organic and paid listings proves that the ads you created are more relevant.

By maintaining and optimizing your PPC campaigns regularly, you can improve your online growth tremendously. There is no business too big or too small to benefit from PPC advertising. All of your marketing strategies combined will help you capture your potential customers at the right time and allow you to measure your optimized results and see almost immediately how your investment is paying off.

2021 Marketing Trends

laura@marketinganglewsi.com (Laura Munsch) — Tue, 16 Feb 2021 17:43:16 GMT

How Digital Marketing Will Change in 2021

We love Neil Patel for his reliable and practical search data and information. He gets that Google search results wants you to be "real". It takes work, but put content out there that people can really use and Google search will find you.

2021 Marketing Trend #1 Page Speed

The number one trend for 2021 is page speed! I have been seeing this in the Google Search Consoles of our clients. When Google provides you with tools and methods to improve your website, be aware that an algorithm change will be coming in the future that will benefit your website. (Your website may be negatively affected if you are not paying attention to their hints. Past reference to "fake backlinks" and scams that inflated search results...temporarily.)

My team of web developers have a challenge from me to get our recently launched websites up in the 90's using https://developers.google.com/speed/pagespeed/insights / Google Search Console recently launched tools within their platforms letting you know how your site is performing. This is a HUGE s ign from Google that this will be important in the future. This means that your organic search position my be improved if you focus on page speed or the reverse may happen if you don't improve your page speed.

We will soon be rolling out a couple of case studies of some sites that are moving from Wix and WordPress. I think you'll be amazed at the difference in the scores that we are showing for these websites. Development of a website is more than just a pretty website and unfortunately, many designers are just that; designers. They don't always understand the importance of the effects on performance. I fired one designer because she argued with me about whose responsibility it was to ensure pictures were below 100K.

2021 Marketing Trend #2 Text Content Length Won't Matter

Whew! I am so happy for this trend. I tend to be a technical writer with short sentences and bulleted text. I prefer to skim text and if I need more explanation, then I'll watch a video. Diagrams and pictures are also helpful.

Video and audio length should be around 10 minutes. Longer than that and there is no noticeable gain. Shorter than 10 minutes does not provide much SEO value. This is similar to the research in a book that I read about presentations. Most people's attention spans are about 9-10 minutes. If you want to speak longer than that, then you have to have strong transitions and reasons for them to continue.

2021 Marketing Trend #3 NO HOLY GRAIL

I have a saying... You can't fool Mother Nature and you can't fool Google.

There is no one hack to get your position improved in the organic search results page. Unfortunately, I still have clients who hired some backlinking fool who created a bunch of bad back links to boost their site's position. If people try to "fool" Google's algorithm, it will come back to haunt them. Be real and work on getting good content that answers the questions your visitor has when they want to learn about your company.

2021 Marketing Trend #4 Ranking Matters

I have definitely seen this lately with the clients. Impressions and clicks are increasing based on the rank of the website page. Google Search Console provides huge clues to webmasters. When you team this up with a Pay Per Click strategy, you'll see even better results. Many clients think they should only have an SEO strategy or a Pay Per Click strategy, but I see the two going hand-in-hand. We get more clues from our management of Google Ads and Microsoft Ads than the management of analytics and Search Console. All of them work together to improve performance and relevance.

2021 Marketing Trend #5 Repurpose

Throughout my career, I frequently see creative agencies keep pushing developing new creatives. Yes, you need to keep your content fresh, but the largest part of the sunk cost is in the creation. What are you doing to get the most bang for your buck?

For example, if I created testimonial videos last year at a cost of $10,000. Why wouldn't I spend an extra $1,000 this year and make sure the videos are on YouTube and Search Engine Optimization tactics have been performed on the video. This was also my theory when exhibiting at a Trade Show. If I spend $100,000,000 to exhibit, why wouldn't I spend a little more and try to get the word out about my exhibit space.

Remember, many ad agencies like to push developing new creatives. It is exciting to them and it helps their revenue stream. It is up to you to ensure that you are getting the best bang for your buck. This is also why I believe in shooting a lot of video and then creating a video series so my average cost per video is drastically reduced. If my client takes a couple of hours out of their busy day to shoot video, then it is rather disappointing to provide a 2 or 3 minute segment that gets released once...what a waste!

2021 Marketing Trend #6 Backlinks Won't Matter as Much

Thank goodness. Unfortunately, there are still those companies out there who have made MILLIONS of dollars by selling this to businesses. And, it did matter...until Google changed their algorithm. Google wants people to use THEIR search because they find good results for their search. When people start to fool the algorithm is when Google changes it.

2021 Marketing Trend #7 Brands Have More Power

Build your brand and credibility. If other sources and your customers have determined that you are credible, then your results will improve. Use multiple platforms to build your brand and your content.

I also believe that we have so many channels and platforms being thrown at us and budget typically determines where a company can focus. I am located in the Midwest with smaller populations, so the return on investment of money and time has to make sense. Many local business can't afford to make investments; and even if they do, they won't see a significant return. Businesses that provide nation-wide services or products gain more from multiple channels and marketing investments.

Trends from Neil Patel and Neil Patel's YouTube video.

2021 Trends

Page Speed
Text content length won’t matter as much
Use of video/audio – video over 10 minutes perform better, over 30 has no impact or noticeable difference (2-4 minutes hurts reach)
NO HOLY GRAIL – no one hack. Marginal gains
How high you rank will matter more than ever
Repurposing and updating will be the norm
Go super in-depth
Don’t stop with video, also look at audio
Don’t worry about duplicate content
Update more often than you release new content
Optimize for new platforms like Clubhouse
Backlinks won’t matter as much
Backlinks vs on page metrics
Referring domains important
Page level backlinks
Quality of the backlink & topical relevance
Brands will have more power than ever

Planning Guide For Website Development

laura@marketinganglewsi.com (Laura Munsch) — Thu, 24 Jan 2019 04:51:10 GMT

Develop Your Website For Your Customers And Prospects

Your website doors never close!
Planning your website thoroughly before development begins will ensure that it acts as an extension of your business, providing valuable education, knowledge and resources for your customers 24/7.

Getting lost in the details can affect how well your website reflects your business online. Using a guide in the planning stage can help you stay on task with the most important details.

Having an efficient, well-planned website is convenient for your customers. Developing it well makes it easier for your customers (and potential customers) to visit your business without having to drive to your physical location. It also gives you the ability to answer any of their questions, before they have to ask them.

Providing valuable information on your website is just one way of providing service to your customers and building your relationship with them.
Planning is a major step in the development of your website.

If you are hiring someone to develop and design your website, let our planning guide help you get what you are paying for: a website that makes a great first impression on YOUR customers.

Download our Website Planning Guide and use it to stay on task to deliver a website that offers everything your customers are looking for.

Learn Why PPC Is Important For Small Business' Success

laura@marketinganglewsi.com (Laura Munsch) — Tue, 24 May 2016 12:10:49 GMT

Pay Per Click For Local Businesses

Small business owners have a tendency to underestimate the benefits of Pay Per Click (PPC), missing out on a big opportunity to quickly grow their businesses online in a controlled and profitable manner, simply because they don't think they have the budget.

One of our clients, Wellesley Exotic Pet Vets increased their customer base increased by 57% in less than three months, by developing a website with search engine optimization (SEO) and creating a Google Ads and Bing Ads (PPC) campaigns based on their services. Their internet marketing paid off for them in a massive increase of customers scheduling appointments with their clinic, in a very short period of time.

Check out our plans for Google Ads & Microsoft Ads Management.

Pay per click advertising is a great way to reach potential customers, utilizing the ad platform that is best for your business goals. Determining the appropriate ad platform for your business is important, as well as, the advertising strategy. Whether your niche is better situated for Facebook Ads, Google Ads or Twitter, there is something out there for every small business.

What is Pay Per Click Advertising?

What Is Pay Per Click Advertising?

Paid search advertising or PPC (Pay Per Click) advertising is part of Search Engine Marketing (SEM). Along with a highly developed website that includes SEO optimization, it's just another tool in your arsenal to maximize all the benefits your small business has at its disposal for competing with competitors to reach the same customers.

As an advertiser, you only pay when someone clicks on your ad. You have complete control of budget and spending. Using PPC as part of your small business plan can deliver fast, measurable results.

Five Reasons Pay Per Click or PPC is Important For Business

#5 - PPC is cost effective
Unfortunately, the nay-sayers have done their job well. Many people believe that PPC is a waste of money. The key is to start slow, measure as you go, and increase your budget after you have proven the return on investment.

Controlling the budget is essential for Internet marketing. With Google Ads and Bing Ads, you establish a daily maximum budget. For Facebook ads, an overall campaign budget is established. It is up to you to help determine if you are receiving a good return on investment. For search engine ads, a sale can frequently be directly attributed to a website click.

#4 - PPC is the fastest digital marketing method to gain targeted visitors
SEO (Search Engine Optimization) takes time to work, and it can work in tandem with a great PPC campaign. Using Google Ads, you are able to define your target audience and deliver targeted keywords in your ads to get them shown in Google searches that your customers are initiating on their devices. The three things that will deliver good results are: the quality of products you are offering, highly converting websites and highly optimized PPC campaigns.

#3 - PPC is the easiest way to test if your product sells
By running a campaign on Google Ads and getting 1,000 targeted visits to your website, you are able to measure the results as soon as you have compiled enough data. Initial setup of a good Google Ads and Bing Ads campaign may cost you more as you determine the best structure of your ad groups, landing pages, ad content and negative keywords. If your aim is for a long-term online presence, the money you spend now optimizing your website and pay per click advertising means more revenue in your future.

#2 - PPC works well with other digital marketing channels
Your digital marketing strategy is comprised of many components, not just PPC (Pay Per Click) advertising. PPC is just an important one that works very well with your other marketing channels. You can utilize dynamic search ad campaigns to find out which keywords are a good match for your website; test the effectiveness of different keywords; get more installs for your mobile application; get more email signups; drive customers to your store or get direct calls from customers looking for products and services in your area. Using the data generated from a PPC campaign allows you to enhance your SEO and target social media audiences more effectively.

#1 - PPC generate leads immediately
When you turn on a search engine ad campaign in Google Ads or Bing Ads, you will see immediately, if you are receiving clicks and impressions. Conversion tracking and phone tracking give you even more visibility into the value of the click.

Pay Per Click Helps Grow Businesses

PPC (Pay Per Click) advertising can mesh well with just about any business type. It can be used to create brand awareness, sell products or services or to drive leads from Google or Social Media platforms. Even if you have good organic rankings, you can still utilize PPC for dominating the search results.

You shouldn't try experimenting with PPC unless you have the knowledge to do it correctly. If you are not sure how they work and how to maximize your budget using them, you could end up losing all of your budget, with a minimum return. If you think you may be missing out on opportunities for growth, hire an experienced Google Ads or PPC based agency to discuss your goals and budget, and get ready to grow.

Much Mo' Marketing

The Fastest Growing Industries in 2026 - And the Marketing Strategies Driving Them

Innovative Growth Strategies for 2026’s Most Resilient Sectors

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1. �� E-Commerce & Online Retail

2. �� AI-Powered Tech & SaaS

3. �� Health & Wellness (Digital Health, Telehealth, Fitness Apps)

4. �� CleanTech & Renewable Energy

5. �� Real Estate & Property Tech

6. �� Education & Online Learning

How Marketing Angle Helps Growth-Focused Brands Win

Exposing Bad SEO Vendors: The Backlink & Directory Trap

Do You Know How to Protect Yourself from Bad SEO Tactics?

Why Backlinks Matter (and Why Bad Vendors Abuse Them)

The #1 risk: “Directory blitz” SEO – What This Looks Like

Toxic Backlinks vs. Legitimate Directories

Directory Ownership Horror Story: It Took Us Over a Year to Recover

The 10 Questions That Expose Shady SEO Fast

Analytics are Fun! Confirmed Leads are Rent Money.

Vanity Metrics Don't Pay the Bills

When Stats Get “Good”… but Business Doesn’t

So… Do Analytics Matter?

What “Organic Views” Usually Means

Why a 10X Jump Matters

The Missing Bridge Metric: Confirmed Leads

Why Repetition Matters (and Why Video Wins so Often)

Distribution Reality Check: Your Buyer Might Not Look Like Your Follower

What I Want Clients to Start Asking For

The Punchline

Marketing Angle to Exhibit at FarmCon 2026:

Empowering Rural Brands Through Digital Innovation

Why We’re Headed to FarmCon 2026

Real Results: Success Stories in Rural Growth

Our Full-Service Capabilities

Why Choose Marketing Angle?

Meet Us at FarmCon 2026

Be the Answer: How Generative Engine Optimization (GEO) Puts Your Brand in Front of AI

Why GEO Matters for Your Business

What Is Generative Engine Optimization (GEO)?

Why GEO Matters for Your Business

How Marketing Angle Helps You Show Up in AI Answers

Our GEO Services Include:

Simple Ways to Start Improving Your GEO Presence

The Future of Search Is Generative

Ready to Be the Answer AI Chooses?

Designing a Convention or Event Marketing Logo That Works Everywhere

What to Know Before You Start Designing a Logo

Start With Strategy: Ask the Right Questions

Design & Technical Considerations You Can't Skip

Don’t Forget Digital Optimization

Using Tools Like Hatchwise and AI to Jumpstart the Process

Why This Matters for Your Convention

FAQs: Logo Design for Conventions & Events

What makes a good convention logo design?

Can I use free fonts or images in my logo?

Why does my logo look different when printed?

Mission in Motion: Strategic Marketing That Elevates Non-Profits

Helping Non-Profits Do More, Reach More, and Make a Bigger Impact

Purpose-Driven Partnerships That Deliver Results

Marketing That Creates Meaningful Change

End-to-End Solutions for Non-Profit Growth

A Success Story That Speaks Volumes

Let’s Make a Difference Together

Lights, Camera, Talent! Why Your Next Company Event Is the Perfect Time to Film a Recruiting Video

Turning Company Culture into a Visual Asset

Why Events Are a Goldmine for Recruiting Content

What Will Be Captured at the Event?

Marketing Angle’s Pro Tips for Getting It Right

The Power of Conversation: How Interviews Elevate Content Marketing

The Value of Interview Style Videos for Content Marketing

Mastering Event Success: The Ultimate Event Planning Checklist

Ensure Flawless Execution with Every Detail Covered, From Start to Finish

The Importance of an Event Planning Checklist

Content Sharing at Events or Conventions

Live in the moment while capturing your event from every angle!

Simple Booth

Fun Event App

Guest Pix

Kululu

The Value of Dedicated Photo Sharing Apps