SEO Company Provides Local Business with 74% More Clicks

A busines providing local veterinary services increased their new pet patients with search engine optimization tactics. Our search engine marketing agency primarily managed the Google ads. When the client approved the designing of a new website, our search engine marketing company, Marketing Angle, was armed with data from Google ads.  We developed pages with high search value and improved the organic reach of the veterinarian's website.

New Website Is Built With SEO

The original website had approximately twelve pages and the page titles were inadequate, e.g. Services page was named "Services". With the launch of the new website, the title for the "Services" page became "Veterinary Services". That single minor change to the web page name resulted in a 400% increase in clicks and the number of impressions improved by 122%.

The new website was developed with thirty-six pages. Content was developed that identified what people might be searching for before they take their pet to the veterinarian. Using content from patient information and Google Ads, website pages with proper SEO and content were developed. The results of these additional pages of content resulted in approximately 2,800 more clicks and 185,000 more impressions.

Search Engine Results Position

One interesting point to note and always discuss with your Search Engine Optimization agency is the position. The overall average position for the smaller website was less than the website with more pages. However, the additional pages resulted in 50% more clicks...even when their position was more than 10.

Local SEO is a Process

We frequently see "black hat" tactics being used to improve website rank. If a company does not tell you specifically what they will be doing, then move on to another search engine marketing company who will develop a content plan to improve the number of keywords and your website rank. SEO is an on-going process. Google is constantly changing their algorithm and your competition is also improving their position.