Search Engine Optimization

Search Engine Optimization (SEO) means that there is a focus on improving your website's ability to be found by a search engine for keywords and phrases that people enter to find a service. 

For example, if you are a veterinarian, you may have a page that references the vaccines that are important when you purchase a puppy. The title of the page may be dog shots or dog vaccinations. The selection of the title may be determined by reviewing the data using tools like trends.google.com or by reviewing your Google Search Console data. Another key element in Google's ranking algorithm is the use of the <H1> tag. The page snippet is also important so the person who finds the reference to the page in the search results may determine if the page will have the information he is looking for. 

Search engine optimization will improve your rank on the search engine results page. The improvement in rank typically means more interest in your business. Ultimately, this will result in more sales. Improving your business' organic search results is a process that begins with analyzing your website's technical information that Google looks for when it crawls your website. 

In order to improve your website's organic results, your website is reviewed in a methodical manner. Many designers are just designers, and do not understand how to develop websites that will rank well with Google. Google wants results that are applicable for the searcher. In order to do this, their algorithm has a number of ranking criteria (which are top secret) but as search engine specialists, we typically understand the main areas that will cause a website to rank. Do not focus on one of the ranking criteria (like back linking or keyword stuffing). Google's algorithm is adjusted frequently to ensure companies are not taking advantage of one criteria or scamming their system. Just be real with your content and make sure you are performing the technical requirements and your website will perform. 

Optimizing your website content for AI is increasingly essential—not just for traditional search engines, but also for emerging AI-driven platforms and user behavior shaped by generative tools.

Search engines like Google, Bing, and others are incorporating AI-powered algorithms (e.g., BERT, MUM, and SGE) to deliver more context-aware, intent-driven search results.

• Why it matters: Optimizing for AI ensures your content is understood in context—not just by keywords, but by meaning.

• Impact: Better visibility in SERPs (Search Engine Results Pages), especially in featured snippets and rich results.

AI-optimized content is website or digital content that is strategically crafted to be easily understood, processed, and ranked by AI-powered search engines and tools—including Google’s algorithms like BERT, MUM, and Search Generative Experience (SGE), as well as voice assistants, chatbots, and generative AI like ChatGPT or Bing Copilot.

To determine whether your website content is AI-friendly, you need to evaluate how well it meets the needs of AI-powered search engines and generative tools that prioritize context, clarity, and relevance.

If you don’t optimize your website content for AI, your site may gradually lose visibility, relevance, and competitiveness in an increasingly AI-driven digital landscape. While your content might still get indexed and ranked in traditional ways, you’ll be missing out on critical opportunities for exposure, traffic, and engagement.