VIDEOS FOR MARKETING

Video Production For Businesses & Non-Profits

Marketing Angle has experience with video production and posting for non-profits, construction, manufacturing and service businesses. From storyboard to final production, social media video for all of your needs. 

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Video Content on Social Media Platforms


In the fast-paced digital landscape, video content has emerged as a dominant force on social media platforms such as Facebook and Instagram. These platforms prioritize video content due to its ability to engage audiences more effectively than text or images alone. Here’s how to leverage video content in your social media strategy:


Why do you need social media video?


  1. Higher Engagement Rates: Videos are more likely to be viewed, shared, and commented on compared to other types of content. This higher engagement helps increase visibility and reach.
  2. Emotional Connection: Videos convey emotions and stories more powerfully than images, creating a deeper connection with the audience.
  3. Increased Conversions: Videos effectively communicate a message and prompt viewers to take action, leading to higher conversion rates.
  4. Better Retention: People tend to remember video content better than text or images, making it a potent tool for brand recall.

Example of Instagram Reels Video

Best Practices for Creating Social Media Videos


  1. Get to the Point Quickly: Attention spans are short on social media, so get to the point quickly.
  2. Optimize for Mobile: Ensure your videos are mobile-friendly since the majority of social media usage happens on mobile devices.
  3. Include Caption: Many users watch videos without sound, so including captions ensures your message gets across.
  4. Incorporate a Call to Action: Guide your viewers on what to do next, whether it’s visiting your website, following your account, or making a purchase.


Incorporating video content into your social media strategy is no longer optional; it’s essential. By understanding the power of video, utilizing the right types of videos, and following best practices, you can create compelling content that resonates with your audience and drives your social media success.

Example of YouTube Shorts Video

YouTube Video Projects

This 3-minute behind-the-scenes video captures the grit, resilience, and heart behind Treg Hatcher’s ranching journey. Shot on-location using drone footage, interviews, and real-time ranch work, it highlights the challenges faced and the unwavering dedication that brought the ranch back to life. Our team worked closely with Treg to authentically showcase the land, livestock, and legacy he's building.

This 8-minute "Day in the Life" video offers an inside look at what it’s really like to work at Kirkham Michael. Through a mix of employee interviews, project site footage, and candid office moments, we showcase the collaborative culture, career growth opportunities, and real-world impact of their work across Kansas.

This video gives a real, down-to-earth look at what it’s like to be part of the Kirkham Michael team. You’ll hear straight from employees about why they joined, what keeps them motivated, and how the culture makes work feel like more than just a job. Shot on location with the team, it’s an honest look at the people, projects, and purpose behind the scenes.

This 8.5-minute video highlights how Kansas farmers, conservation districts, and state agencies are working together to protect the Ogallala Aquifer. Featuring real stories, drone footage, and innovative solutions like LEMAs, it shows how local action is driving sustainable water use and preserving agriculture for future generations.

This video shares the efforts of the Iowa Tribe of Kansas and Nebraska to their native agriculture practices. Video was created for Iowa Tribe of Kansas and Nebraska on behalf fo Kansas Association of Conservation Districts and USDA NRCS.

Long video to explain the Principles of Soil Health. The video was created at multiple soil health events in Kansas. A series of short videos were also produced from the interviews and educational events. Videos were posted on YouTube, Facebook, LinkedIn and Instagram.

Importance of conservation districts in Kansas is provided by the executive director of Kansas Association of Conservation Districts. A shorter version of the video was promoted using Facebook and Instagram Ads.

SAVE is a sustainable model for hands-on agriculture and agribusiness training and education, integrated with behavioral health therapy, with an emphasis on servicemembers, veterans, and their families. This interview showcases one of their students.

This project is part of a three-part video series created to highlight why Ellsworth County is a great place to live, work, and grow. Through resident testimonials, scenic B-roll, and event coverage, the series captures the authentic spirit of the community and supports Ellsworth’s ongoing efforts to attract new residents and opportunities.

Interview-style video created for Ellsworth Correctional Facility to describe the correction officers' positions. A series of videos was created to decrease the correctional facility's vacancy rate from 36% to 18%.