Over the past decade, online shopping has progressively grown—especially with the COVID-19 pandemic. Many businesses have either added or switched to an online, e-commerce platform. E-commerce (electronic commerce) is the activity of buying or selling of products over the Internet through online services. While E-commerce specifically refers to the transaction of goods and services, the online platforms utilized to operate e-commerce allows businesses to increase brand awareness, engage with website visitors, showcase products, manage product listings, and oversee order fulfillment all in one place. Not only is e-commerce convenient for businesses, but it is also convenient for consumers. 

Online shopping attracts customers of all ages—it’s not just younger individuals who search the internet for their shopping. For some consumers, online shopping is a necessity for their health and well-being. For others, the convenience of 24/7 online shopping is appealing. Regardless of the reason, online shopping and e-commerce is here to stay, and will likely continue grow. According to insiderintelligence.com, US retail e-commerce sales are expected to grow 16.1%, reaching $1.06 trillion in 2022.

Direct to consumer e-commerce is the newest model of online transactions. This method allows a brand to sell directly to their end customer without going through a retailer, distributor, or wholesaler. Direct to consumer sales create strong brand loyalty, increase market opportunities, and allows for higher margins. 

As a business, it is important to adapt as circumstances change and the world evolves. E-commerce platforms provide businesses with the opportunity to function during the pandemic and will continue to allow for growth. Self-employed individuals, small businesses, and large companies have all benefited from e-commerce, which enables them to reach a customer base on a scale that was not possible with traditional offline retail. 

At Marketing Angle, we offer development in a variety of e-commerce platforms including Shopify, Big Commerce, Duda, Wix, and Woo Commerce. We will help set up a website within your budget and train you on how to update on your own. Please visit https://www.marketing-angle.com/e-commerce-websites or give us a call so we can help you grow your business!