Turning Company Culture into a Visual Asset
When it comes to attracting top talent, few tools are as powerful as a well-crafted recruiting video. Why build a whole Hollywood set when your company event already has the stars, the buzz, and free snacks? At Marketing Angle, we believe in piggybacking with style—your convention or annual event already has the laughter, leadership pep talks, awkward dance moves, and spontaneous high-fives. These occasions naturally capture your people, energy, and values – all the raw ingredients for a compelling recruiting story. We’ll just show up, hit record, and capture the magic. It’s like a recruiting video wrapped in a party—no fake smiles or rented plants required. Capture the magic of your next event—without the Hollywood price tag!
Why Events Are a Goldmine for Recruiting Content
1. Authenticity Happens Naturally
Company events are when people are relaxed, engaged, and genuinely interacting. There’s no better time to capture your workplace culture in action. Whether it’s a training breakout, networking mixer, or awards ceremony, moments of collaboration and celebration make for authentic, unscripted footage that shows prospective hires exactly what it's like to be part of your team.
2. The Right People Are Already There
From executives to interns, events bring together employees from different departments and levels. That means you can interview a wide range of voices and perspectives in one location, without scheduling a dozen separate shoots. This cross-section of your workforce brings depth and credibility to your recruiting message.
3. Your Brand is on Display
Annual conventions often include branded signage, presentations, company gear, and polished settings that show off your organization in its best light. Rather than building a set or designing a background, you already have one—plus the buzz and energy to go with it.
At your event, Marketing Angle will capture everything that makes your team shine—authentic employee testimonials, candid behind-the-scenes moments, high-energy collaboration, and those unscripted laughs that can’t be staged. We’ll highlight your leadership’s vision, your culture in action, and the real reasons people love working there. It’s not just video—it’s your brand’s personality, purpose, and people all coming to life on screen.
What Will Be Captured at the Event?
Below are a few things that make for great recruiting footage at a company event:
· Employee testimonials: Ask questions about their roles; what they love about working there and how they’ve grown.
· Candid b-roll: Shots of team collaborating, enjoying meals, attending sessions, or laughing together.
· Keynote soundbites: Let leadership share the company vision and values directly.
· Awards or recognition moments: These showcase appreciation and employee success.
· Team-building activities: Capture moments that highlight culture, inclusion, and fun.
Marketing Angle’s Pro Tips for Getting It Right
· Plan ahead: We’ll collaborate with you to build a simple shot list and interview schedule that fits seamlessly into your event flow—no stress, no micromanaging.
· Keep it light: Our team rolls in with minimal gear and maximum flexibility, so we stay behind the scenes while capturing all the magic happening in front of it.
· Think multi-use: One event = endless content. We’ll craft footage that fuels multiple recruiting videos tailored to different roles, departments, and campaigns.
· Capture diversity: We make it a priority to feature a wide range of voices, backgrounds, and teams—because real culture is inclusive, and great talent wants to see that.
What is a recruiting video, and why do we need one?
A recruiting video is a short and engaging asset that showcases your company culture, values, people, and work environment. It's a powerful tool to attract qualified candidates by giving them an authentic preview of what it’s like to work at your company.
How do recruiting videos help decrease vacancy rates?
They improve the quality and quantity of applicants by setting clear expectations and making your employer brand stand out. This leads to better-fit hires, faster decisions, and fewer early drop-offs in the recruitment funnel.
What should a recruiting video focus on?
Key themes include: employee testimonials, company mission/vision, growth opportunities, diversity and inclusion, benefits, team culture, and daily life at work.
Should we create different videos for different roles or departments?
Yes, if you’re hiring across multiple departments or job levels, creating role-specific videos can be highly effective. Tailored messaging resonates more with each target audience.
Can we repurpose footage from company events or internal meetings?
Absolutely. Events are great opportunities to capture authentic team dynamics, leadership soundbites, and candid interactions—ideal for recruiting content.
How long should a recruiting video be?
The sweet spot is typically 1–3 minutes for general recruiting videos, with shorter clips (15–60 seconds) for social media or job listings.
Do we need script, or can it be unscripted?
Both work. Authentic, unscripted interviews often perform best, but having a structure or prompt questions keeps things focused and clear.
Where should we use our recruiting video?
- Careers page
- Job postings
- LindedIn, YouTube and other social media platforms
- Email outreach campaigns
- Onboarding or recruitment presentations
- Job fairs and college recruiting
How do we measure the success of a recruiting video?
Track metrics like:
- Increased applications
- Lower time-to-fill
- Higher quality candidates
- Video view, engagement, and shares
- Reduced interview no-show rates
Will a recruiting video really improve our employer brand?
Yes. When done well, it humanizes your brand, builds trust, and sets you apart from competitors, especially in crowded or highly technical fields.
Annual events are more than just a celebration - they’re a strategic moment to show future talent what makes your company special. When your people are together, your mission is in motion, and your culture is thriving, you have the perfect setting to produce content that inspires, engages, and recruits.
So next time the company calendar fills with a big event, don’t just think about name tags and sign-up sheets...think about camera-ready culture. It might just be that your next best hire is waiting to hit play on a great recruiting video.
Show, don’t tell. Let future talent see the real you! The best candidates aren’t just reading job posts, they’re watching for signs of real culture. Let’s give them something worth watching. Schedule a quick call to explore your video options with Marketing Angle.
