Pay Per Click Management for Small Businesses

PPC or pay-per-click advertising allows your small business to appear at or near the top of the search results page. Promote your company in search results, on websites, and even on social media platforms. 

PPC ads may include text, images or video. 

Google ads are typically the primary form of PPC ads that are established to ensure a small business can be present in searches, even when their business is not physically located in that area. 

Marketing Angle manages PPC ads by establishing a monthly spend budget range. Our team of experts analyze the search terms that weekly to ensure your ads are showing up where your business wants to be seen. 

The weekly management includes:

• Watching for "negatives" (ask us about our ads for a chicken vet to understand negatives) 
• Seeing if there are any new search words that should be added to the campaigns

Monthly reviews include:

• Comparing how the campaigns are doing vs the previous month or the previous year
• Analyzing bid strategy
• Ensuring quality scores of ads and landing pages is good
• Determining if ad groups need to be split to ensure good quality scores
• Reviewing remarketing and display ad performance

Many large Google Ad Management companies will not discuss management of your PPC ads unless you are spending at least $3,000 per month. Unfortunately if you are a local business, this ad spend may not be necessary or feasible for many companies. In Kansas, many of our customers don't have to spend this much per month in order to see results. 

Many of our clients start with a $500-800 ad spend if they are serving a small territory or have very few keywords. 

We will work with you on what you are comfortable with spending and let you know how your budget may be spent to ensure the best value for your business. 

Google will tell you know, not directly. They don't look to see if you should be ranked based on your company advertising or not. However, if you are driving more relevant clicks to your website, then the search algorithm may give you more of a boost. 

When we manage Google ads or Microsoft Ads, we receive signals from the ad management about the landing page. We improve the landing page based on suggestions which in turn increases the number of times the paid ad is displayed and decreases the Cost per Click (CPC). So, in essence, we will typically see the position of the page improve which is what we strive to do with our SEO (Search Engine Optimization tactics.)